Mobile market has grown significantly in these past few years and still is anticipated to continue on at least in the coming three years. Everyone is being impacted by the mobile revolution and is quickly switching to smartphones with better functions to enhance their quality of life. This has directly triggered the development of mobile applications to further provide support for everyone’s daily life.
Almost every developer can produce his own mobile applications. However what edge will differentiate one good application with the others? Isn’t it easy to copy others’ ideas and to develop it to an application? How about expanding into oversea markets with this application?
In this research, the author will study expansion strategy for mobile application development company through case study of CHOCOLABS, a three-year-old mobile application development start-up in Taiwan.
This company decided to venture South East Asia markets with Indonesia as its first stop. The author will analyze how CHOCOLABS’ management team comes into the decision on moving its wing to explore Indonesia market. Strategies adopted by the company to embark on this expansion will also be studied through direct interviews with key management personnel.

Mobile market has grown significantly in these past few years and still is anticipated to continue on at least in the coming three years. Everyone is being impacted by the mobile revolution and is quickly switching to smartphones with better functions to enhance their quality of life. This has directly triggered the development of mobile applications to further provide support for everyone’s daily life.
Almost every developer can produce his own mobile applications. However what edge will differentiate one good application with the others? Isn’t it easy to copy others’ ideas and to develop it to an application? How about expanding into oversea markets with this application?
In this research, the author will study expansion strategy for mobile application development company through case study of CHOCOLABS, a three-year-old mobile application development start-up in Taiwan.
This company decided to venture South East Asia markets with Indonesia as its first stop. The author will analyze how CHOCOLABS’ management team comes into the decision on moving its wing to explore Indonesia market. Strategies adopted by the company to embark on this expansion will also be studied through direct interviews with key management personnel.

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