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研究生: 何慶宏
Ching-Hung Ho
論文名稱: 智慧影像監控系統於軌道車輛市場之產品開發策略 以M公司工業影像網路事業處為例
The Product Development Strategy of Intelligent Video Surveillance in Rolling Stock Market - A study on the basis of M company Industrial Video Networking Business Unit
指導教授: 戴文凱
Wen-Kai Tai
游進陽
Chin-Yang Yu
翁立賢
Li-Shien Weng
口試委員: 戴文凱
Wen-Kai Tai
游進陽
Chin-Yang Yu
翁立賢
Li-Shien Weng
學位類別: 碩士
Master
系所名稱: 工程學院 - 高階科技研發碩士學位學程
Executive Master of Research and Development
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 90
中文關鍵詞: 智慧監控系統軌道車輛技術研發藍圖
外文關鍵詞: intelligent video surveillance, rolling stock, technology roadmap
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智慧監控系統主要優點,係將影像進行分析,偵測異常行為,並告知系統管理員,提前因應避免異常事件發生。911恐怖攻擊以來,雖經過多年的反恐戰爭,但全球恐怖攻擊事件仍未止息,鐵路軌道運輸系統,因具大眾運輸指標性作用,遭受多次實體與網路攻擊,因此對智慧型監控需求激增。對於經營車載市場設備的廠商,如何切入此市場,實是刻不容緩之事!

本研究步驟,係先利用波特五力,分析軌道車輛市場的市場規模、成長性、技術門檻;其次,運用核心競爭力,檢視個案現有產品線競爭力,預估產品發展與技術研發方向;接著,利用策略技術藍圖,來規劃個案三年(2018~2020)技術研發藍圖。並針對產品線,強弱危機綜合分析,來制訂優勢機會進攻、優勢威脅轉移、劣勢機會轉型、劣勢威脅閃避等策略組合;最後,分析個案內部研發資源,規劃整合外部資源提升研發能力,開發滿足客戶需求之產品。

本研究目標為組織規劃三年產品技術研發藍圖、研究產品功能規劃流程、建立完整市場需求與新興技術回饋機制,預期在2020年度可讓研究對象達到人均產值近百分百之成長。


Main advantage of intelligent video surveillance is to perform real time image analyze, abnormality detection and capable of informing safe keeper to take preventive action. Ever since 911 terror attack, fights against terrorism have intensively taken place globally, however, terror attack incidents can only be less but never stops.

Rail system in mass transportation is usually a vulnerable terrorist target, the demand for intelligent video surveillance system is becoming unprecedented strong. It is also an essential market opportunity for the vehicle equipment vendors to target.

The study is start with the investigation of rail vehicle market analysis by using Porter's Five Forces Model. Secondly the company core competency, product and technology development trend are also examined. Thirdly, to generate next 3 years product and technology roadmap with a strategic technology road mapping as well as SWOT analysis. At last, the way to elevate company R&D capability to fulfill customer requirement by consolidating internal and external resources effectively are also evaluated.

The ultimate goal of the study is to plan for next 3 years product development roadmap, product planning flow and establish a feedback process between future market demand and emerging new technology. It is expected to have near 100% grow on revenue each employee.

摘 要 I Abstract II 誌 謝 III 目錄 IV 表目錄 VII 圖目錄 VIII 1. 緒論 1 1.1 研究背景與動機 1 1.2 M公司介紹 2 1.3 研究對象 2 1.4 研究目的 3 1.5 論文綱要 4 2. 研究工具 5 2.1 波特五力分析 5 2.2 強弱危機分析 7 2.3 策略技術藍圖 8 3. 產業與市場分析 10 3.1 監控產業發展概況 10 3.1.1 傳統類比系統 10 3.1.2 混合式系統 11 3.1.3 數位式系統 14 3.1.4 智慧型監控系統 15 3.1.5 人工智慧輔助智慧型監控系統 18 3.2 車載智慧影像監控系統產業分析 20 3.2.1 名詞定義 20 3.2.2 裝置種類 21 3.2.3 發展應用 27 3.2.4 技術缺口 28 3.3 軌道交通車載市場分析 31 3.3.1 監控業全球市場趨勢 32 3.3.2 軌道交通目標市場分析 33 3.3.3 目標車載市場發展潛勢預估 33 3.3.4 波特五力模型分析 37 3.4 小結 43 4. 事業發展策略與佈局 45 4.1 公司營運策略 45 4.1.1 行銷策略方向 46 4.1.2 營運策略方向 47 4.1.3 產品發展方向 47 4.1.4 集團核心能力分析 48 4.2 影像事業軌道車輛市場發展策略 50 4.2.1 事業發展願景與目標 50 4.2.2 成長策略 50 4.2.3 產品策略 51 4.2.4 產品功能競爭力分析 53 4.3 小結 55 5. 戰略與規劃 57 5.1 驅動因子分析 57 5.1.1 產品性能構面分析 57 5.1.2 外部驅動因子分析 60 5.1.3 內部驅動因子分析 61 5.2 強弱危機分析 62 5.2.1 優勢機會進攻分析 63 5.2.2 優勢威脅轉移分析 64 5.2.3 劣勢機會轉型分析 65 5.2.4 劣勢威脅閃避分析 66 5.3 產品規劃 67 5.3.1 產品組合管理 67 5.3.2 產品功能落差分析 68 5.4 技術發展規劃 69 5.4.1 技術解決方案與分類 69 5.4.2 技術發展優先權分析 70 5.5 研發資源 71 5.5.1 內部資源 71 5.5.2 外部資源 73 5.6 技術藍圖 73 6. 結論與建議 75 6.1 結論 75 6.2 未來發展建議 75 參考文獻 78

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