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研究生: 沈秀蓉
Hsiu-jung Shen
論文名稱: 從組織生態學觀點探討個體組織競爭優勢-以電信服務提供廠商為例
Exploring Organizational Level Competitive Advantages from Organizational Ecology Perspective -Lessons Learned from A Telecom Company
指導教授: 周子銓
Tzu-Chuan Chou
口試委員: 羅乃維
Nai-Wei Lo
陳昭蓉
Jau-Rong Chen
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系
Department of Information Management
論文出版年: 2010
畢業學年度: 98
語文別: 中文
論文頁數: 99
中文關鍵詞: 組織生態學慣例競爭策略
外文關鍵詞: organization ecology, routines, competitive strategies
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在全球化、自由競爭的產業環境之下,各產業環境已日趨成熟,各產業中的組織該如何尋找立足點,創造差異化並形成競爭優勢是各組織追求的目標。
本研究透過組織生態學觀點進行探討組織如何得以擁有並可持續維持其競爭優勢。並非各組織皆能取得異於它組織的競爭優勢,意味著某些組織在該產業存在關鍵成功因素而可繼續生存。組織能認清自我、認清環境並掌握關鍵成功因素,轉化為本身所需,那在全球化競爭時代下,符合達爾文的『物競天擇,適者生存』的生態常理現象,在環境進行天擇之前,逕行已完成對環境適應的成功改變,免於被淘汰命運而順利存活,實為全球中任一產業、任一組織努力的目標。
本研究主要是以宏遠電訊公司作為個案研究的訪談對象,該公司處於資訊社會環境之下,科技的變動會影響產品,甚至於策略面的改變、突破,由於是以生物生態學原理所衍生出的組織生態學延伸應用於企業管理層面,故本研究將會提及多個概念是以生物物種自生存、繁衍、競爭到死亡的相對概念來描述組織發展歷程,如何透過培養自身組織慣例、取得資源,使組織具競爭優勢而順利存活,並從中解釋慣例與資源對於組織的發展策略及組織競爭優勢的影響,可供其它組織自個體組織生態學角度對於組織競爭策略之參考。


Various industries have become very mature and stable under the globalization and free competition environment. Therefore, it has been an ultimate objective for many organizations to find their standpoints, make something difference from others, and to being more competitive in the market. This research paper will discuss how the business environment can affect the competitive advantage through the Organizational Ecology theory.
The major purpose of this study is to discuss how the organization maintains their competitive advantages by the organizational ecology perspective. As not all organizations could make difference from others to achieve its competitive advantages, so it also means some organizations have critical success factors in the industrial market and so can survive. Therefore, if organizations can get a clear understanding of themselves and the environment , and have critical success factor in this global competition environment under the Darwin line environment described in the "marketplace competition selection, survival of the fittest " . Under the phenomenon of common sense, it is the goal of organizations to adapt to the environment before the track line has completed from the fate of being eliminated.
This study is based on Savecom telecommunications company case . And because of this company in the Information Age, technological changes will affect the company's products and strategies. Because it is based on the principle of bio-ecology extends applies in the business management stratification plane, so this research will mention many concepts of biological species from survival, multiplication, competes and death to describe the organization development course. How to cultivate organization convention and obtain beneficial resources will enable the organization to have the competitive advantage and survive smoothly. Besides, explaining how the convention and the resources influence organization's development strategy and the organization competitive advantages to being a reference of other organizations .

摘要 I Abstract II 誌謝 III 第一章、 緒論 1 1.1 研究背景與動機 1 1.2 研究問題與目的 3 1.3 研究範圍與流程 5 1.4 論文架構 7 第二章、 文獻探討 8 2.1 競爭策略 8 2.2 組織生態學 12 2.3 組織生態學—個體組織層級 18 2.4 慣例(Routine) 20 2.5 電信產業自由化 24 第三章、 研究架構與方法 26 3.1 研究架構 26 3.2 研究觀察重點 32 3.3 研究方法 39 3.4 資料蒐集與分析 42 第四章、 個案描述 44 4.1 個案背景簡介 44 4.2 個案公司簡介 45 4.2.1 草創期 46 4.2.1.1 凝聚合作共識 46 4.2.1.2 電信法規的影響力 47 4.2.1.3 成為第一類電信業者 47 4.2.1.4 組織併購整合、資源拓展 48 4.2.1.5 電信市場的改變 48 4.2.1.6 組織混沌 49 4.2.2 技術轉型期 49 4.2.2.1 取得關鍵資源—交換中心 49 4.2.2.2 藍波型營運 50 4.2.2.3 化危機為轉機 51 4.2.2.4 探索與實驗 53 4.2.2.5 法規與技術的重要性 53 4.2.2.6 核心資源培養 54 4.2.2.7 考量客戶定位 55 4.2.2.8 持續建立核心能力 56 4.2.2.9 資源將就 57 4.2.2.10 宏遠的差異化 57 4.2.3 成長期 58 4.2.3.1 關鍵指標養成 58 4.2.3.2 經驗走向制度化 59 4.2.3.3 管理產生蛻變 60 4.2.3.4 夥伴關係成型 61 4.2.3.5 營運面轉變 62 4.2.3.6 發揮關鍵資源 63 4.2.3.7 組織學習風氣形成 64 4.2.5 穩健期 65 4.2.5.1 價值創造 65 4.2.5.2 診斷與優化 65 4.2.5.3 重新定位客戶 66 4.2.5.4 改善本質 67 第五章、 個案分析 68 5.1個案資料歸納 69 第六章、 研究結論與貢獻 87 6.1 結論與研究貢獻 87 6.2 研究限制與日後研究方向 89 參考文獻 90 附錄A 受訪者資料與訪談問項彙整 98

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網站部份:
1. 組織研究,http://www.rnd.ncnu.edu.tw/hdcheng/org/orgindex.htm
2. 宏遠電訊股份有限公司,http://www.savecom.net.tw/
3. IT IS智網,http://www.itis.org.tw/
4. 台灣電信產業發展協會,http://www.ttida.org.tw/
5. 網路之牆,http://www.digitalwall.com/
6. MyWoo司法院法學資料庫,http://law.mywoo.com/
7. 全國法規資料庫-電信法,http://law.moj.gov.tw/LawContent.aspx?PCODE=K0060001

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