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研究生: 蔡翔育
Hsiang-yu Tsai
論文名稱: 製造商對環保標章續約意願之影響因素問卷建構
Questionnaire Development for Investigating Manufacturers’ Decisions to Apply for Taiwan’s Eco-Label “Green Mark”
指導教授: 林樹強
Shu-chiang Lin
口試委員: 林久翔
Chiu-hsiang Lin
溫照華
Chao-hua Wen
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業管理系
Department of Industrial Management
論文出版年: 2014
畢業學年度: 102
語文別: 中文
論文頁數: 84
中文關鍵詞: 環保標章綠色產品製造商生態標章問卷建構
外文關鍵詞: Eco-label, Green Mark, Green product manufacturer, Questionnaire
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1750年工業革命之後,二氧化碳排放以及生態的破壞與日俱增,根據國際能源總署(IEA)統計數據報告指出,2011年全球燃燒化石燃料的二氧化碳排放量已高達310億噸。而為了延緩地球的惡化,台灣環保署於1992年制訂與推行了環保標章(Green Mark),旨在促進製造商製造綠色產品與鼓勵消費者購買。而本研究目的為探討製造商續約環保標章時,其影響續約或不續約環保標章之因素,並建構一份問卷,同時調查製造商對環保標章的意見與申請標章時對驗證機構之申請經驗回饋。
本研究結果透過315家曾申請標章之製造商,回收172份有效問卷進行信度與效度分析,建構影響續約環保標章意願之因素問卷,經由通過KMO(Kaiser-Meyer-Olkin)適切性量數以及Bartlett球形考驗衡量,強迫因素分析將題目落入本研究之面向,包括環保標章認同感、環保標章連帶效益、企業社會責任、環保標章申請流程以及環保標章線上申請系統,總計五個面向,刪題後總計27題,累積解釋變異量為67.267 %,內部一致性Cronbach’α係數值為0.923,另外藉由問卷得知九成製造商對於環保標章認同程度與環境之企業社會責任都具有正面的同意程度。二成製造商不同意環保標章之申請流程與申請系統為便利且實用。然而,提供意見的製造商中,許多意見告知系統容易當機且須重覆上傳相同文件、申請流程過於繁複、申請之規格未標準化等問題,並希望本研究所蒐集之製造商心聲能幫助環保標章日後的改善,並利用本研究設計之問卷探討製造商續約受影響之程度。


Carbon dioxide emissions and ecological damage have been dramatically increasing for the past few decades. According to International Energy Agency (IEA), the emissions have reached 31 billion tons in 2011. Facing the thorny issue, Taiwan’s Environmental Protection Administration (EPA) has been actively promoting various environmental protection policies. Launched in 1992, Taiwan’s eco-label, as is called “Green Mark”, aims to promote green products manufacturing among manufacturers and to encourage green consumptions in local market. The purpose of this study is to explore the influential factors of manufacturer’s decisions to apply for Green Mark.
A total of 315 manufacturers were contacted to fill out the questionnaire in this study and 172 of them returned the questionnaire. KMO (Kaiser-Meyer-Olkin) test and Bartlett’s Test of Sphericity were used to test fitness of factor analysis. Analyzed results showed that 27 out of 39 questions and five factors were considered as valid indexes. These five factors are Green Mark identity, Green Mark benefits, corporate social responsibility, Green Mark application process, and Green Mark application system. Reliability test Cronbach’s value is 0.923 and 67.267% of variance was explained, which indicates that our designed questionnaire is valid in terms of construct validity and reliable. 90% manufactures have consensuses about the use of Green Mark as an identification and it is important that corporate takes charge of its corporate social responsibility. However, the consensuses about the ease use of Green Mark application process and Green Mark application system are much lower. Additionally, manufacturers consider the Green Mark recertification processes to be too complicated and may negatively affect their decisions to reapply Green Mark.

摘要 Abstract 誌謝 目錄 圖目錄 表目錄 第一章 緒論 1.1 研究背景與動機 1.2 研究目的 1.3 研究流程 第二章 文獻探討 2.1 環保標章 2.2 相關議題之研究方法 2.3 續約意願影響因素探討 2.4 消費意願影響因素探討 第三章 研究方法 3.1 研究架構 3.2 研究對象 3.3 問卷編制 3.4 資料分析方法 第四章 結果 4.1 項目分析與鑑別度分析 4.2 主成份因素分析 4.3 信度分析 4.4 樣本資料之特性 4.5 獨立樣本T檢定與變異數檢定 4.6相關性分析 第五章 結論 5.1 結論 5.2 研究限制與未來研究方向 中文參考文獻 英文參考文獻 附件一 問卷 附件二 修訂後問卷

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