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研究生: 林峰名
Feng-Ming Lin
論文名稱: 發展網路資訊可信度評估問卷-融入Web 2.0(群體智慧)觀點
Developing an Online Information Credibility Assessment Questionnaire by the Perspective of Web 2.0(collective intelligence)
指導教授: 蔡今中
Chin-Chung Tsai
口試委員: 蔡孟蓉
Meng-Jung Tsai
吳穎沺
Ying-Tien Wu
梁至中
Chih-Chung Liang
學位類別: 碩士
Master
系所名稱: 應用科技學院 - 應用科技研究所
Graduate Institute of Applied Science and Technology
論文出版年: 2009
畢業學年度: 97
語文別: 中文
論文頁數: 98
中文關鍵詞: 可信度評估Web 2.0問卷開發
外文關鍵詞: Credibility assessment, Web 2.0, Questionnaire developed
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  •   在本研究中,將從「使用者策略」、「資訊品質」與「網路概念」三個向度來進行可信度的探討,從網路使用者如何去搜尋並判斷可信度作為研究主題。而本研究共分兩個階段,分別為「質性訪談」與「問卷開發」。
      質性訪談的階段中,本研究共訪談二十位在學碩士生,分析結果發現可信度評估可從三個向度來探討:「使用者策略」、「資訊品質」與網路概念。
      1. 在「使用者策略」向度中發現,網路使用者很可能會傾向使用「個體策略」與「群體策略」。個體策略是指網路使用者認為自己搜尋而來的內容或是經過自己判斷過的內容才是具有可信度的;而群體策略是指網路使用者傾向認為其他網路使用者所提供的資訊或是其他網路使用者判斷過的內容才是具有可信度的;兩者有可能以相輔相成的情況同時存在。2. 在「資訊品質」向度中發現,網路使用者很可能會傾向注重「資訊本質」與「附加資訊」。「資訊本質」是指資訊生成當下即具備的特性,例如作者、發佈日期等等;「附加資訊」則是指資訊生成後,所衍伸的資訊,例如他人的回應或建議、針對該資訊的實驗結果等等;兩者也可能會同時被注重。3. 在「網路概念」向度中發現,網路使用者可能會具備「Web 1.0」與「Web 2.0」的概念。「Web 1.0」是指認為網路上的資訊無法由網路使用者所提供,僅能夠搜尋與閱讀;「Web 2.0」是指認為網路上的資訊可由網路使用者提供或編輯,網路使用者之間的互動性增加。
      問卷開發的階段中,共取得388份有效問卷,包含大學生、碩士生與博士生,經過因素分析後獲得具有六個構念的正式問卷,分別為「個體策略」、「群體策略」、「資訊本質」、「附加資訊」、「Web 1.0」、「Web 2.0」。且在統計分析中發現,可信度評估不具有性別差異,然而在網路使用時間、學級、研究領域的比較下發現在某些構念中具有差異性,例如碩士生會比大學生更易傾向使用個體策略。
      未來的研究方向可以考慮藉由教學提升學習者的網路資訊可信度評估能力,避免學習者在網路上吸收到錯誤的訊息。


    This study aimed to examine how internet users assess online information credibility first by a qualitative inquiry and then by an empirical survey. In the former stage, twenty graduate students were first interviewed and then three dimensions were constructed based on their responses to analyze how they assess the online information credibility. These three dimensions are (1) the user’s strategy, (2) the information quality, and (3) the conception of internet. In the first dimension, the user’s strategy, we found the participants used two different strategies, the individual and collective ones, to assess online information credibility. While the participants who used the individual strategy considered online information to be credible only when the information was searched or verified by the participants themselves, the participants who used collective strategy considered the online information to be credible only when the information was provided or verified by other internet users. However, some participants might use both strategies at the same time. In the second dimension, the information quality, the participants might emphasize two different qualities of the information, the nature and the outgrowth of information. The nature of information refers to the attributes accompanying with the information, such as the author and the publishing date of the information. In contrast, the outgrowth of information is defined as the resultant information generated by other readers, such as others’ responses, suggestions and experimental tests of the original information. In the third dimension, the conception of internet, participants held two different conceptions of internet, Web 1.0 and Web 2.0. The participants who possessed Web 1.0 conception thought that online information can only be passively searched and read, but cannot be provided by internet users. On the contrary, the participants who possessed Web 2.0 conception believed that internet users can provide as well as edit online information.

    In the latter stage, a questionnaire developed from the results of the qualitative inquiry was administrated to 388 students, including undergraduate and graduate ones. Results from factor analysis indicated that the questionnaire included six categories: (1) the individual strategy, (2) the collective strategy, (3) the nature of information, (4) the outgrowth of information, (5) the Web 1.0 conception, and (6) the Web 2.0 conception. Results also showed that online information credibility assessment significantly related to the respondents’ educational levels, their majors, and the amount of time they used the internet per week. However, there was no difference in online information credibility assessment between female and male students.

    中文摘要 I ABSTRACT II 誌謝 IV 目錄 V 圖目錄 VII 表目錄 VII 第1章、 緒論 1 1.1 研究動機 1 1.2 研究背景與目的 2 1.3.1 可信度 (Credibility) 4 1.3.2 Web 2.0 4 1.3.3 資訊品質 5 1.4.4 網路概念 6 1.4 研究問題 7 1.5 研究限制 8 1.5.1 推論限制 8 1.5.2 樣本限制 8 1.5.3 研究方法限制 8 第2章、 文獻探討 9 2.1 文獻探討 9 2.1.1 可信度評估之文獻探討 9 2.1.2 整合可信度理論 18 2.1.3 融合可信度理論與Web 2.0 21 2.1.4 研究架構 24 第3章、 研究方法 25 3.1 質性訪談 25 3.1.1 研究設計 25 3.1.2 研究對象 25 3.1.3 研究流程 26 3.1.4 資料收集 27 3.1.5 質性資料分析方法 31 3.2 問卷發展與統計分析 34 3.2.1 研究設計 34 3.2.2 研究對象 34 3.2.3 研究流程 34 3.2.4 研究工具 36 3.2.5 問卷資料分析方法 36 第4章、 研究結果 38 4.1 質性訪談分析 38 4.1.1 使用者策略向度 38 4.1.2 資訊品質向度 44 4.1.3 網路概念向度 50 4.1.4 網路可信度評估的架構 54 4.1.5 受訪者分析結果 55 4.1.6 使用者策略、資訊品質與網路概念的交互關係 57 4.1.7 各構念之質性分析比較 59 4.1.8 由質性分析結果看性別差異 60 4.2 問卷發展分析 61 4.2.1 項目分析 61 4.2.1 因素分析 61 4.3 問卷結果統計分析 63 4.2.2 網路使用者在可信度評估構念中所得之分數 63 4.2.3 可信度評估的性別差異 63 4.2.4 網路使用時間與可信度評估之關係 64 4.2.5 學歷與可信度評估之關係 65 4.2.6 文理組與可信度評估之關係 66 4.2.7 可信度評估六個構念的相關分析 67 4.2.8 使用網路概念與資訊本質來預測網路使用者行為 69 4.4 研究結果整理 72 第5章、 結論與未來研究 74 5.1 結論與討論 74 5.2 未來研究 78 5.2.1 可信度評估能力的提升研究 78 5.2.2 問卷的運用 79 5.2.3 不同網路平台的可信度評估差異性 79 第6章、 參考文獻 81 第7章、 附錄 85 網路資訊可信度評估問卷 85

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