警語標示是為了提醒消費者使用或購買該產品時所可能產生的風險以及副作用，如果警語無法將其欲傳達的資訊，有效的傳達給消費者，那麼警語的使用也是作用不大的，以致於本篇論文研究的目的主要是為了分析如何利用警告標語次數的多寡，去改變並影響消費者對於環保態度的偏好，並且如何有效的改變消費者原有的習慣去執行環保活動。在本研究中，我們證明了對於促進焦點者在承受損失上，使用三次的警語便已經能達到效果，但在接受他人意見上對於預防焦點者，必須重複到五次效果才會顯著，了解到使用廣告策略時控制警語的次數多寡，便能夠影響觀看者的環保態度。

The purpose of warning label is to remind consumer when they want to buy or use something, that might occur some risk and side effect. If warning label can not effectively convey the information to consumers, it would be meaningless. The main purpose of this thesis is to analyze how to use the number of warning labels, to change attitudes and influence consumer preferences for environmental protection, and how to effectively change consumer habits to enforce their environmental activities. In this study, we demonstrate that those who bear the loss for promotion focus, use three times warning labels would have been able to achieve the effect, but in accepting the views of others who is prevention focus, must be repeated to five times the effect will be significant.

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