INNOVATIVE BUSINESS MODEL IN INDONESIAN PLASTIC PELLET INDUSTRY｜國立臺灣科技大學博碩士論文系統

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研究生：	白智福 Henry Gunawan
論文名稱：	INNOVATIVE BUSINESS MODEL IN INDONESIAN PLASTIC PELLET INDUSTRY INNOVATIVE BUSINESS MODEL IN INDONESIAN PLASTIC PELLET INDUSTRY
指導教授：	吳清炎 Ching-Yan Wu
口試委員:	李建裕 Bruce C.Y. Lee 楊朝龍 Chao-Lung Yang
學位類別：	碩士 Master
系所名稱：	管理學院 - 管理學院MBA School of Management International (MBA)
論文出版年：	2019
畢業學年度：	107
語文別：	英文
論文頁數：	51
中文關鍵詞：	Plastic Industry 、Business Model 、Business Strategy 、Indonesia
外文關鍵詞：	Plastic Industry, Business Model, Business Strategy, Indonesia
相關次數：	點閱：336 下載：2
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上一筆

Indonesia is one of the most populous countries in the world. The nation itself is huge
and known as the world’s largest archipelago country. Because of the vast territory and the high
population, Indonesia can bring huge business opportunities. One of the opportunities in
Indonesia right now is the plastic pellet industry. Currently, the plastic pellet industry in
Indonesia does not have enough supply to meet the current demands, and this situation makes
Indonesia import plastic from other countries to fulfill the demands. This thesis is aimed to disclose Indonesian plastic pellets industry business strategies and to improve the company to win the market. Since Indonesia is not a developed country, the role of business strategies is vital.
Company X is the representative of Indonesian plastic pellet industry. The company
offers many kinds of plastic pellets with different prices and variants. Company X is a Business-To-Business company and is located in Java. In order to win the market, the company needs to have some diversification and a new business model. The new business model will consists of franchises, guarantee availability, and loyalty programs.

ABSTRACT ................................................................................................................................ i
ACKNOWLEDGEMENTS ....................................................................................................... ii
TABLE OF CONTENTS .......................................................................................................... iii
LIST OF TABLES ..................................................................................................................... v
LIST OF FIGURES ................................................................................................................... vi
CHAPTER 1 .......................................................................................................................... - 1 -
1Research Motivation and Background .......................................................................... - 1 -
2 Research Objective and Research Questions ............................................................... - 4 -
3 Research Content ......................................................................................................... - 4 -
4 Research Flowchart ...................................................................................................... - 5 -
CHAPTER 2 .......................................................................................................................... - 6 -
1 Overview of Strategy ................................................................................................... - 6 -
2. SWOT Analysis .......................................................................................................... - 6 -
3 Porter Five Forces Analysis ......................................................................................... - 7 -
4 Overview of Business Model Canvas ........................................................................ - 10 -
5 Global Plastic Industry ............................................................................................... - 14 -
CHAPTER 3 ........................................................................................................................ - 16 -
1 Research Design ........................................................................................................ - 16 -
2 Data Collection .......................................................................................................... - 16 -
2.1 Primary Data ....................................................................................................... - 16 -
2.2 Secondary Data ................................................................................................... - 16 -
2.3 Data Analysis ...................................................................................................... - 17 -
3 Interview Process ....................................................................................................... - 17 -
3.1 Interview Information ......................................................................................... - 17 -
3.2 Interview Questions............................................................................................. - 17 -
CHAPTER 4 ........................................................................................................................ - 20 -
1 Company History and Product ................................................................................... - 20 -
2 Porter 5 Forces Analysis in Indonesia Plastic Industry Company X ......................... - 22 -
2.1 Competitive Rivalry ............................................................................................ - 22 -
2.2 Threat of New Entrants ....................................................................................... - 23 -
2.3 Threat of Substitutes............................................................................................ - 23 -
2.4 Bargaining Power of Suppliers ........................................................................... - 23 -
iv.
2.5 Bargaining Power of Buyers ............................................................................... - 24 -
3 SWOT Analysis Indonesia Plastic Industry Company X .......................................... - 24 -
4 Current Business Model ............................................................................................. - 28 -
5 Future Business Strategy for Company X ................................................................. - 29 -
5.1 Guaranteed Availability ...................................................................................... - 30 -
5.2 Customer Loyalty ................................................................................................ - 30 -
5.3 Franchising .......................................................................................................... - 31 -
6 Challenges .................................................................................................................. - 31 -
7 New Business Model Canvas .................................................................................... - 32 -
CHAPTER 5 ........................................................................................................................ - 34 -
1 Conclusion ................................................................................................................. - 34 -
2 Recommendations ...................................................................................................... - 35 -
3 Research Limitation and Suggestions for Future Study ............................................ - 35 -
REFERENCES .................................................................................................................... - 37 -
                                

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