車用抬頭顯示器主要擷取對於駕駛人最關鍵的資訊，以投射技術呈現在擋風玻璃上，其主要的功用在讓駕駛人不需低頭檢視儀表板，便能快速掌握相關的關鍵資訊，像是速度、導航、及其他輔助警示，大大提升駕駛人的駕車安全性。相關的研究議題包含呈現的資訊、資訊的樣式、資訊呈現位置、資訊的配置、資訊色彩及對比問題等等。目前已有不少車廠開發抬頭顯示器，但針對內部功能資訊的設計式樣，以及其呈現顏色，並沒有一定的規則及共識，因此本研究將蒐集九個知名車廠的抬頭顯示器，歸納五個較常見的功能，操弄設計樣式及配色，以偏好排序測驗的方式，和後續訪談，了解受測者針對各功能資訊的偏好樣式及顏色組合；另外，研究也對台灣地區駕駛人，針對抬頭顯示器應呈現的功能資訊，做大致的詢問及歸納。研究結果指出，式樣的部分受測者總體來說較偏好圖示大於文字，但圖示應設計簡單、大、卻又不顯粗糙；顏色部分的排序根據則分為顏色本身的意義、顯眼度、以及舒適感三種。抬頭顯示器呈現的資訊，受測者大體認為應呈現與交通狀況及車輛狀況危險性之相關資訊，不過像是研究所測試的主動車距巡航、車道偏移警示、以及定速等三者本身，受測者認為在台灣實用性不高，反而建議應包含車側警告、測速照相警示以及胎壓偵測三者。研究建議未來必須考量畫面整體效果來探討配色和式樣的問題，也建議未來可提高實驗設計的情境性，以更確切的指示受測者作答時應考量的因素，提高實驗有效性。

The function of in-vehicle head up display is to present the critical information (eg. speedometer, navigation instruction and other assistive technology) on the windshield so that it can eliminate the need for users to deviate their eyesight. The Research is-sues of head up display may include information selection, information display design, display location, overall layout, and information colors and contrast. Nowadays there are many automobile manufacturers developing head up display, but there is no con-sensus on the information display design for each function so far. We collect nine well-known automobile brands and select five common function information, in addi-tion, manipulate the variety of design type and color. By applying preference ranking test and interview, we intend to know the preferred design and color of each function. On the other hand, we’re also interested in the information selection on head up dis-play based on the opinions of Taiwanese drivers. Result points out that the participants prefer graphics information to text information. For graphic design, it should be simple, clear, and be able to display the information effectively and efficiently. For the colors, participants ranked according to the color meaning, obviousness, and visual comfort. In general, participants consider the included information should related to either real time traffic or car status. The function of Adaptive Cruise control, Lane Departure Warning and cruise control seems not practically used for Taiwanese driver. However, they agree that it can also include side detection warning, speed camera detection, and tire pressure detection. In future study, we suggest to consider the overall layout and provide concrete scenarios to each trial question.

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