Study of Strategy for Comprehensive Design Thinking Process: Case Study of eVolo Skyscraper Competition

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研究生：	Alejandro Moreno Guerrero Alejandro Moreno Guerrero
論文名稱：	Study of Strategy for Comprehensive Design Thinking Process: Case Study of eVolo Skyscraper Competition Study of Strategy for Comprehensive Design Thinking Process: Case Study of eVolo Skyscraper Competition
指導教授：	江梓瑋 Charles Tzu Wei Chiang
口試委員:	蔡孟廷 Meng-Ting Tsai 杜功仁 Kung-Jen Tu
學位類別：	碩士 Master
系所名稱：	設計學院 - 建築系 Department of Architecture
論文出版年：	2021
畢業學年度：	109
語文別：	英文
論文頁數：	139
中文關鍵詞：	International Architecture Competition 、Design Strategy 、Thinking Process 、Design Approach 、Concept Design
外文關鍵詞：	International Architecture Competition, Design Strategy, Thinking Process, Design Approach, Concept Design
相關次數：	點閱：258 下載：5
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在國際建築比賽中，無論是專業人士還是學生，都試圖提供最合適的解決方案，使其從其他設計案中脫穎而出。長久以來，建築師的建議對時代的演進都相當重要，因為通過它們提出了人們對藝術的關切和憂慮。參加比賽的一些好處包括參與者技巧的提升，獲取獎金以及增加建築的作品集內容。
在建築學中，與任何專業設計活動一樣，設計的發展需要一個具體的行動計劃，尤其是在申請競賽時。在國際設計競賽中，設計過程需要一個全面的思考過程和一套先進的技能，才能得出一個獨特的概念。雖然最終的結果包括優秀視覺元素的呈現，但這些對於最著名的國際設計大賽來說，往往被認為是理所當然的。因此，設計概念的獨特性，以及產生適當的設計管理策略，就成了在提案中競爭的重要判斷參考。
本研究基於2019年和2020年期間參加多個國際建築競賽的經驗。過程中涉及到對建築競賽的分析、設計方法的研究、設計理念的制定以及最終佈局的設定。通過整理理論和實踐過程，該研究顯示，注重設計思維過程的設計策略是設計概念開發的關鍵階段，增加了學生產生設計概念的機會，以在優秀的視覺提案之間進行競爭。

During international architectural competitions, architects, both professionals and students, have tried to produce the most appropriate solutions to stand out from the rest of the proposals. In many cases, the architects' proposals are authentic witnesses to the times since, through them, the people's artistic concerns and worries are presented. Some of the benefits of participating in the competition include the improvement of the participants' skills, economic compensation, and new projects for the architects' portfolio.
In architecture, as for any professional design activity, the development of design needs a specific action plan and especially when applying for competitions. The design process in international design competitions requires a analytic process and a set of advanced skills in order to derive a unique concept. Although the final result includes the presentation of outstanding visual elements, these for the most famous international design competitions, have often been taken for granted. Thus, the uniqueness of the design concept and, consequently, a proper design strategy for the management of it, becomes an essential reference of the judgment to compete among the proposals.
This research is based on the experience of participating in several international architectural competitions during 2019 and 2020. The process involved analysis of the architecture competitions, study of design approach, and design concept development. By compiling evidence of the theoretical and practical process, the study demonstrates a design strategy focused on the design thinking process is a crucial stage for design concept development, increasing students' opportunities to generate design concepts to compete between outstanding visual proposals.

ABSTRACT    II
摘 要    III
ACKNOWLEDGEMENTS    IV
TABLE OF CONTENTS    V
TABLE OF FIGURES    X
INTRODUCTION    1
1. Background    1
2. Research hypothesis    2
3. Research objective    2
4. Research structure    3
LITERATURE REVIEW    4
INTERNATIONAL ARCHITECTURE COMPETITION    8
1. Introduction    8
2. Competition categories    9
3. Categorization by content    10
3.1. Undefined subject competition (USC)    11
3.2. Defined subject competition (DSC)    11
4. Participation model to USC and DSC    12
5. Case study selection    13
5.1. Competitions analysis    13
5.2. First rejection round after analysis    15
5.3. Last rejection round after analysis    15
5.4. Final selection    15
6. Summary    16
DESIGN STRATEGY DEVELOPMENT    17
1. Introduction    17
2. Design thinking process    17
3. Design concept study    19
3.1. Evaluation: Competition analysis    19
3.1.1. Category selection    19
3.1.2. Competition requirements    21
3.2. Inspiration: Design Approach    22
3.2.1. Learning from previous winner projects    23
3.2.2. Personal topic preference    25
4. Proposal Development    25
4.1. Idealization: Design concept development    25
4.1.1. Trending topics    26
4.1.2. New ideas    26
4.1.3. Reference    27
4.1.4. Personal abilities    27
4.1.5. Shape to the concept    27
4.2. Implementation: Final Setup    28
5. Summary    30
CASE STUDY: EVOLO SKYSCRAPAPER COMPETITION    32
1. Design concept study    32
1.1. Competition understanding    32
1.1.1. Requirements    32
1.1.2. Subject: Skyscrapers    33
1.2. Design Approach    33
1.2.1. Analysis of different category    34
1.2.2. Understanding of design trend    45
1.2.3. Decision making process for design approach    47
2. Proposal development    47
2.1. Design development: eVolo skyscraper Competition 2019    48
2.1.1. Shape to the concept    50
2.2. Layout setup: eVolo skyscraper Competition 2019    52
2.2.1. Explanatory text    53
2.2.2. Diagrams    54
2.2.3. Key image    56
2.2.4. Layout composition    58
2.3. Final outcome    58
2.4. Design development: eVolo skyscraper Competition 2020    60
2.4.1. Shape to the concept    61
2.5. Layout setup: eVolo skyscraper Competition 2020    63
2.5.1. Explanatory text    63
2.5.2. Diagrams    64
2.5.3. Key image    66
2.5.4. Layout composition    68
2.6. Final outcome    68
3. Summary    70
INTERVIEWS    72
1. Introduction    72
2. Interview Procedure    72
3. Sampling selection    73
4. Student interview    73
5. Professor interview    75
6. Data capture and transcription    77
7. Summary    88
FINDINGS AND CONCLUSION    90
1. Findings    90
1.1. Finding one: Analysis of the previous winners    90
1.2. Finding two: Study of category analysis and design trend    93
1.3. Finding three: Importance of design strategy    97
2. Conclusion    101
2.1. Comparing strategies    103
2.2. Non-winning results    104
2.3. Planning in design process    106
2.4. Design strategy as introductory guide    106
3. Further work    107
REFERENCES    108
APPENDICEX    109
                                

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