過去企業推出新產品時僅能透過傳統通路，而現今企業透過網路的各種平台讓產品訊息能以更快、更直接的方式傳送給消費者知悉，其發展潛力無窮。近年來隨著資訊科技的進步，傳統供需已無法有效回應消費者，為透過服務進一步與顧客產生互動並改善其體驗，各類型的電子化服務(eService)在此背景下蓬勃發展，這正是服務主導邏輯(Service-dominant logic，S-D Logic)的主要概念。而「服務創新」已成為企業未來競爭的關鍵因素，此一現象正與管理學大師彼得•杜拉克所預言：「未來，服務經濟將取代製造經濟」(1993)相互呼應。在現今充滿電子化服務的行動環境中，以電子化服務為導向的企業要如何能夠脫穎而出，並能夠與顧客共同創造價值，創新的能力就顯得相當重要。服務提供者要能夠與服務接受者共同創造價值，最重要的關鍵成功因素之一就是服務提供者的創新能力必須要能夠與服務接受者的需求有所關連。
基於上述的研究動機，本研究透過個案深度訪談與分析，探討電子化服務提供者的創新能力與電子化服務接受者的使用者需求兩者之間的關聯性，以達到下列研究目的：(1)了解企業提供電子化服務商品之創新能力為何？(2)所提供的創新電子化服務是否滿足使用者的需求？(3)歸納電子化服務提供者創新能力與使用者需求屬性之關聯性。綜合本研究結果的分析，電子化服務提供者創新能力可細分為三個能力：成就競爭優勢與創新能力的前提、競爭優勢、創新能力。在競爭優勢與創新能力這兩部分與接受者的使用需求屬性關聯性較強，但需要在成就競爭優勢與創新能力的前提來輔助企業增加其競爭優勢與創新能力。

The enterprises promoted their new products via traditional channels in the past while nowadays they introduce the new products to their customers faster and more directly via the platform of Internet. With the advance of information technology, the traditional way of supply and demand is not capable to respond to their consumer demands. Various kinds of e-services are mushrooming to interact with customers effectively. This is the key concept of Service-Dominant Logic (S-D Logic). The “service” has become a key competency for all service-dominate enterprises. Service innovation capability plays an important role to help enterprises to create value to their customers. Moreover, one of the most important critical success factors for value co-creation is the linkage between innovation capabilities of e-service providers and the demand attributes of e-service recipients.
Based on the motivation above, the method of case study was conducted in this research to explore the following three questions: (1) What are e-service innovation capabilities of enterprises? (2) Do the innovated e-service meet their users’ requirements? (3) What are the relationship between innovation capability of e-service providers and the demand attributes of e-service recipients? According to the result of this study, e-service innovation capabilities can be categorized into three categories: the premise of achieving competitive advantage and innovation capability, competitive advantage, and innovation capability. Both competitive advantage and innovation capability have a stronger linkage to the demand attributes of e-service recipients. However, the premise of achieving competitive advantage and innovation capability is required for enterprises to improve their competitive advantage and innovation capability.

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網路資料：
[32]網擎資訊
http://www.openfind.com/taiwan/about_openfind/company.html
[33]檔案管理局
http://www.openfind.com/taiwan/casestudy/casestudy_view_oes.php?case_id=1994
[34]數位之牆
http://www.digitalwall.com/scripts/displaypr.asp?UID=6471