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研究生: 張純菁
Chun-ching Chang
論文名稱: 企業整併資訊科技資源型態重塑-以元大金控併購寶來證券為例
MIS Resource Configuration Remodeling during Corporate Merging A Case Study of Yuanta Financial Holdings Merging with Polaris Securities
指導教授: 周子銓
Tzu-Chuan Chou
口試委員: 李國光
Gwo-Guang Lee
黃如玉
Ju-Yu Huang
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理研究所
Graduate Institute of Management
論文出版年: 2012
畢業學年度: 100
語文別: 中文
論文頁數: 54
中文關鍵詞: 領導併購資源基礎觀點組織認同指揮台上的管理課
外文關鍵詞: Leadership, Merge, Resource-Base View, Organization Identification, The Music Paradigm
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  • 本個案故事在描述一位對於整併經驗豐富的元大證券資訊主管Robert,在過去的幾次的券商整併中,因元大證券的資訊系統足可駕馭其他併入的券商業務,只要一聲令下全部使用元大證的交易管理資訊系統,即可迅速有效地完成組織結構的整合;但此次併購的對象寶來證,是一家掌握著享譽業界有口皆碑的最佳電子交易平台券商。Robert面對這樣的兩個各具特色的IT團隊及各有所長的交易管理資訊系統,在尚未深度掌握全局的險境之際,必須配合公司政策的時間表,決策這些交易管理資訊系統的取、捨、存、廢?以及安排雙方IT人員最適當的組織位置?在所有人員保障三年工作權的條款下,他必須做出決策!它會是什麼呢?這個決策必須能進一步實現企業整併後的優勢互補,產生經營協同效應,真正達成併購綜效的承諾。他仍然能一如過往的併購案,一聲令下全部採用元大證的資訊系統嗎?
    本個案主要在以企業即是資源的集合體為觀點,在探討兩個企業整併,其各種資訊科技資源形態如何在一團和諧之下重新組合、重新塑形。資訊科技的資源形態有資訊系統、有資訊人、還有資訊平台發展的時間,這些資源,最難重塑的是「人」。要讓兩個優秀的團隊認同彼此的過去,是件不容易的事,何況他們過去在競爭市場上各自擁有一群認同群組。領導者如何發揮創造力,進行一場唯真、唯美、唯善的領導藝術展現,讓全員在舒適、流暢的過程中,有效地達到企業整併的優勢綜效目的。本研究另藉著「指揮台上的管理課」一書,將交響樂團式的管理策略寓意在企業的領導管理應用上,令人不斷達到「深悟」的境界。相關理論為資源基礎觀點、組織認同、領導藝術、指揮台上的管理課。


    This case is regarding Robert, a IT manager working at Yuanta Securities, a Taiwan Securities firm experienced in merger transactions, and his decision in a recent merger event. In his past experiences, Robert has found that Yuanta’s IT systems were superior to those of other brokerages in terms of overall functionality and development. However, in merging with Polaris Securities, the acquiree (Polaris) itself is known for providing a well established e-trading system as we could say the same for Yuanta. Robert’s challenge is to make the right decision in regards to which company’s IT system should be used and to reshuffle the IT department due to a tight merge schedule that brought the two companies together in a short time period. Can Robert reach the goal of creating synergy by integrating two sophisticated IT systems? Or will he simply make the choice of deferring to the acquirer’s (Yuanta) system as a way of natural hierarchy being that Yuanta was the acquirer?
    This case is discussed under the view that a company is in essence, a combination of resources. When two companies merge, the MIS resources need to be recomposed and remodeled accordingly. The main IT technology resources that need to be integrated include all information systems, the IT staff and the IT platforms. Amongst the three, the IT staff (human beings) will be the most difficult to reform and integrate. It is often difficult to recognize and accept a former competitor’s resources together as your own because each company has worked hard to build up their own respective reputations within the market against each other. Managers need to provide strong leadership in order to create successful synergies by gauging and considering the strengths and weaknesses of the merging entities. The book, “The Music Paradigm,” enlightens us by drawing a detailed comparison between the likes of leading a company with that of leading an orchestra. Related theories/books that highlight and examine leadership roles and abilities include the Resource-Base View, Organization Identification, the Art of Leadership, and The Music Paradigm.

    摘 要 I ABSTRACT II 誌 謝 III 目 錄 IV 表索引目錄 VII 圖索引目錄 VIII 元寶併,MIS將何去?何從? 1 壹、 個案本文 1 一、 元大金控併購寶來證券:資訊資源融合的困境 (A) 1 (一)、 證券商業務特性 2 (二)、 穩居證券市場龍頭地位的元大證 3 (三)、 身經百戰的CIO,領航元大MIS 6 (四)、 IT核心邏輯的差異-業務通路思維與電子化的發展 6 (五)、 前車之鑑-被消滅系統與人才的問題 7 (六)、 時間的迫切性-證券產業就是IT產業 9 (七)、 交易系統整合的困境 11 (八)、 這是我(們)的船-統一?並行? 12 (九)、 人事問題的困擾 12 (十)、 不能等,MIS何去何從 13 二、 元大金控併購寶來證券:資訊資源融合的困境 (B) 15 (一)、 經紀業務資訊系統整併規劃 15 (二)、 關鍵時刻,傾聽彼此 16 (三)、 衍生金融商品投資業務整併規劃 16 (四)、 踏上新的里程碑 18 三、 附錄 20 (一)、 附錄一:2011年4月9日元大金併寶來證記者會 20 (二)、 附錄二:併購寶來證各項業務市占率之變化分析 22 (三)、 附錄三:今周刋727期-每兩週有一個創新功能上線 23 (四)、 附錄四:元大金控董事長致全體同仁一封信 25 (五)、 附錄五:元大寶來證券、期貨四月一日起正式更名新聞稿 26 貳、 個案討論 27 一、 個案總覽 27 二、 教學目標與適用課程 27 三、 學員課前準備 29 四、 學員課前討論 29 五、 個案背景 30 六、 個案分析 32 管理理論:資源基礎觀點(Resource-Base View) 33 管理理論:組織認同(Organization Identification) 36 管理理論:領導藝術(Art of Leadership) 41 管理理論:指揮台上的管理課(The Music Paradigm) 42 七、 教學建議 46 八、 板書規劃 47 (一)、 板書1:合併時程表-延展時程、順勢而為、權宜之計 47 (二)、 板書2:IT 核心發展邏輯的差異分析 47 (三)、 板書3:決策者的困境-勢均力敵的關鍵衝突 48 (四)、 板書4:資源基礎理論觀點 48 (五)、 板書5:組織認同觀點應用 49 (六)、 板書6:領導藝術觀點應用 49 九、 附錄 50 (一)、 附錄一:用人的藝術 50 (二)、 附錄二:交響樂團的位置安排 51 參、 參考文獻 52 一、 中文參考文獻 52 二、 英文參考文獻 52 三、 網站部份 54

    一、 中文參考文獻
    司徒達賢,(1995),策略管理,台北:遠流出版社。
    況晨光,2009,領導者應掌握那些領導藝術,政工研究文摘2009年2期。
    李禮仲,2006,金融控股公司間非合意併購問題法律之研究,月旦法學雜誌,128 期,頁37-52。
    郭秋榮,2008,銀行併購風潮對台灣金融市場之影響,經濟研究,第八卷,頁159-191。
    陳海鳴、余靜文,2000,企業文化與組織承諾的關聯性研究—被購併企業續留員工的觀點,管理與系統,第七卷第二期,頁249-270。
    黃俊英、陳世穎,(2003),市場基礎資產之角色:資源基礎理論觀點,運籌研究集刋,第三期,頁:43-60。
    薛明玲、廖烈龍、林宜賢 (2006): 企業併購策略與最佳實務,資誠會計師事務所,(頁14)台北: 財團法人資誠教育基金會出版。
    羅傑.奈倫伯格, 黃小萍(2011)譯,指揮台上的管理課,台北:野人出版社。
    二、 英文參考文獻
    Ashforth, B. E. (2001) “Role Transitions in Organizational Life: An Identity-Based Perspective. Mahwah, NJ: Lawrence Erlbaum Associates.
    Ashforth, B. E., and Johnson, S. A.(2001) “Which Hat to Wear? The Relative Salience of Multiple Identities in Organizational Contexts”. In M. A. Hogg and D. J. Terry (Eds.), Social Identity Processes in Organizational Contexts, pp. 31–48. Philadelphia: Psychology Press.
    Barney Jay B. (1991), Firm resources and sustained competitive advantage , Academy of Management Executive, Vol 9, pp.49-61.
    Birger Wernerfelt (1984), A Resource-based View of the Firm, Strategic Management Journal, Vol. 5, pp. 171-180.
    Brewer, M. B., and Gardner, W. (1996) “Who is this “we”?: Levels of Collective Identity and Self-Representations”, Journal of Personality and Social Psychology, Vol.71, pp. 83–93.
    Brewer, M. B., and Roccas, S. (2001). “Individual Values, Social Identity, and Optimal Distinctiveness. In C. Sedikides and M. B. Brewer (Eds.), Individual Self, relational Self, Collective Self¸ pp. 219–237. Philadelphia: Psychology Press.
    Brickson, S. (2000) “The Impact of Identity Orientation on Individual and Organizational Outcomes in Demographically Diverse Settings”, Academy of Management Review, Vol. 25¸pp. 82–101.
    Clair, J. A., Beatty, Joy. E. and Maclean, T. L. (2005) “Out of sight but not out of Mind: Managing Invisible Social Identities in the Workplace”, Academy of Management Review, Vol. 30, No. 1, pp. 78-95.
    Collis, D. J. and C.A. Montgomery, (1995) “Competing on Resource Strategy in the 1990s” Harvard business Review, Vol. 73, July-August, pp. 118-128.
    Cooper D. and Thatcher, S. M. B. (2010) “Identification in Organizations: The Role of Self-Concept Orientations and Identification Motives”, Academy of Management Review, Vol. 35, No. 4, pp. 516-538.
    Ebaugh, H. R. F. (1988) Becoming an Ex: The Process of Role Exit. Chicago: University of Chicago Press.
    Grant, R. M., ”The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation,” California Management Review, Vol.33, Spring, 1991, pp.114-135.
    Kark, R., and Shamir, B. (2002) “The Dual Effect of Transformational Leadership: Priming Relational and Collective Selves and Further Effects on Followers”. In B. J. Avolio and F. J. Yammarino (Eds.), Transformational and Charismatic Leadership: The Road ahead, pp. 67–91. Amsterdam: JAI Press.
    Kashima, E. S., and Hardie, E. A. (2000) “The Development and Validation of the Relational, Individual, and Collective Self-Aspects (RIC) Scale”, Asian Journal of Social Psychology, Vol. 3, pp. 19–47.
    Milton, L. P. and Westphal, J. D. (2005) “Identity Confirmation Networks and Cooperation in Work Groups”, Academy of Management Journal, Vol. 48, No. 2, pp. 191-212.
    Prahalad , C.K. & Hamel, Gary, (1994) Strategy as a Field of Study:Search For a New Paradigm?, Strategic Management Journal, Vol. 15, Special Issue, Summer, pp5-16.
    Pratt, M. G., and Rafaeli, A. (1997) “Organizational Dress as a Symbol of Multilayered Social Identities”, Academy of Management Journal, Vol. 40, pp. 862–898.
    Pratt, M. G., and Rafaeli, A. (2001) “Symbols as a Language of Organizational Relationships”, Research in Organizational Behavior, Vol. 23, pp. 93–132.
    Sedikides, C. and Brewer, M. B. (Eds.) 2001. Individual Self, Relational Self, Collective Self. Philadelphia: Psychology Press.
    Sluss, d. M. and Ashforth, B. E. (2007) “Relational Identity and Identification: Defining Ourselves Through Work Relationships”, Academy of Management Review, Vo. 32, No. 1, pp. 9-32.
    Stryker, S., and Statham, A. (1985) “Symbolic Interaction and Role Theory”. In G. Lindzey & E. Aronson (Eds.), Handbook of Social Psychology (3rd ed.), Vol. 1, pp. 311–378. New York: Random House.
    Tajfel, H., & Turner, J. C. (1986) The Social Identity Theory of Intergroup Behavior. In S. Worchel & W. G. Austin (Eds.), Psychology of Intergroup Relations (2nd ed.): pp. 7–24. Chicago: Nelson-Hall.
    三、 網站部份
    MBA智庫百科:http://wiki.mbalib.com
    台灣證券交易所:http://www.tse.com.tw
    元大金控:http://www.yuanta.com

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