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  • Search Result: 2results Search Strategy： "Yuan-Cheng Lai".ecommittee (Phrase) and edept.raw="Department of Information Management" and year="109" and ekeyword.raw="Elaboration Likelihood Model"


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    1
    Using the Elaboration Likelihood Model to study the impact of electronic information and electronic word of mouth persuasive message transmitted through the central and peripheral routes on the consumer buying behavior of luxury brand cars
    • Department of Information Management /109/ Master
    • Author: TZU-CHUN LIN   Advisor: Hsi-Peng Lu 、 Jen-Chuen Tzou
    • There are limited research in the field that investigates the impact of electronic information and …
    • Clicks: 708  Downloads: 4 
    • Full text public date 2024/07/15 (Intranet public)
    • Full text public date 2026/07/15 (Internet public)
    • Full text public date 2026/07/15 (National library)

    2
    The Persuasion Effects Influenced by Social Capital on Internet Celebrities' Live Streaming
    1