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  • Search Result: 1results Search Strategy： "Graduate Institute of Management".edept (Phrase) and ekeyword.raw="Gap theory" and ekeyword.raw="Word of mouth" and year="93" and ekeyword.raw="Customer satisfaction" and ekeyword.raw="Customer satisfaction" and ekeyword.raw="Customer satisfaction"


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    The Gap of Consumer Expectation and the Actual Consciousness and Word of Mouth Transmission Research—A Case Study of Germany PUMA
    • Graduate Institute of Management /93/ Master
    • Author: Lee-jen Wang   Advisor: Meng-yen Lin
    • Common people will often pass the introductions of relatives and friends before the consumer behavi…
    • Clicks: 527  Downloads: 0 
    • Full text public date This full text is not authorized to be published. (Intranet public)
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    • Full text public date This full text is not authorized to be published. (National library)
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