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    An Anonymous WOM Marketing Strategy Model for Online Community- A Case Study on the Cosmetics Industry
    • Graduate Institute of Management /108/ Master
    • Author: Suo-Fen Chang Advisor: Hsi-Peng Lu Tain-Yi Luor
    • General speaking, the enterprise used to conduct the anonymous Word-Of-Mouth with commercial intent…
    • Clicks: 415Downloads: 0
    • Full text public date 2025/07/06 (Intranet public)
    • Full text public date 2025/07/06 (Internet public)
    • Full text public date 2025/07/06 (National library)
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