Author: |
許少瑜 Shao-Yu Hsu |
---|---|
Thesis Title: |
台灣中小企業如何落實企業社會責任-以宏正公司為例 How to Implement Corporate Social Responsibility in Taiwanese SMEs-An Example of Aten |
Advisor: |
林希偉
Shi-Woei Lin |
Committee: |
曹譽鐘
Yu-Chung Tsao 謝志宏 Chih-Hung Hsieh |
Degree: |
碩士 Master |
Department: |
管理學院 - 工業管理系 Department of Industrial Management |
Thesis Publication Year: | 2018 |
Graduation Academic Year: | 106 |
Language: | 中文 |
Pages: | 42 |
Keywords (in Chinese): | 企業社會責任 、SWOT分析 、SCOTT分析 |
Keywords (in other languages): | Corporate Social Responsibility, SWOT analysis, SCOTT analysis |
Reference times: | Clicks: 598 Downloads: 3 |
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企業社會責任(corporate social responsibility,以下簡稱CSR)的履行是企業想要達成永續經營目標不可或缺的一環,近年來也亦廣受經營管理者的重視,然而,企業往往缺乏一套有系統的方法來落實企業社會責任。本論文研究目的在提出企業履行社會責任可採用的方法及流程,並以台灣普遍存在的中小型企業中的宏正自動科技股份公司為例,探討該公司除以其獨立研發之產品維持高獲利並佈局全世界外,如何以深耕台灣之精神在過去38年裡,以默默落實企業社會責任之實際作為回饋社會而屢屢成為天下企業公民獎之常勝軍。
本研究採用個案分析方式,針對宏正自動科技股份公司自2011年開始發行的第一份企業社會責任報告書一直到2017年間,作者本身親身參與推動該公司所有CSR小組活動與任務之執行,以及擔任教育基金會執行秘書的過程進行資料蒐集,並採用SWOT及SCOTT分析法了解企業內部及外部之優劣勢,並據以導出利害關係人的主要關注議題以及CSR工作執行之方向及策略。本個案研究證明並揭櫫企業不論規模大小,只要有投入的決心以及正確的流程方法,在不需花費大筆經費的情況下都能在員工照顧、公司治理、環境保護及社會參與的各個面向中發展出其企業回饋社會的獨特方式。
Corporate social responsibility (CSR) has been emphasized in recent years, and fulfilling CSR is necessary for enterprises to reach sustainable development. However, enterprises usually lack a systematic way to implement CSR. This study aims to propose a process for enterprises to implement corporate social responsibility by taking Aten International, a manufacturer of connectivity and access management hardware in Taiwan, as an example. In particular, this study investigates how Aten International fulfill its corporate social responsibility silently by gaining high and stable profits (via developing and selling high quality products) and giving back to society continuously.
This study uses case study methods to analyze the social responsibility reports from 2011 to 2017 and all the process data collected from the CSR team of Aten corporate. Main issues which stakeholders concern about were identified and prioritized. SWOT and SCOTT analyses were also used to build better strategies and tactics for CSR execution. This study shows that a company can give back to society by developing unique ways in fulfilling all responsibilities in corporate governance, employee caring, environmental protection and social participating. It’s not about the size of the corporate; it’s about the determination and correct processes.
一、英文文獻
1.Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370.
2.Bowen, H. R., & Johnson, F. E. (1953). Social Responsibility of the Businessman. Harper.
3.Carroll,A.B. (1979).A three-dimensional conceptual model of corporateperformance. Academy of Management Review, 4(4), 497-505.
4.Carroll,A.B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48.
5.Freeman,R.E. (1989). Strategic management: A stakeholder approach. Cambridge University Press
6.Yin, R. (1994). Case study research: design and methods. Sage Publications.
7.Wayne Visser (2012) Social responsibility in developing countries.
二、中文文獻
1.林淑馨(2010)質性研究:理論與實務,巨流圖書公司。
2.陳尚仲(2014)台灣資訊科技中堅企業之事業發展策略:以ATEN公司為例(2020公開) ,國立臺灣大學管理學院碩士在職專班商學組碩士論文。
3.劉書愷 (2016) 企業社會責任執行歷程之探討─以中小企業為例
4.王泰豐 (2001) 台灣中小企業對社會責任認知之研究
三、網站
1.天下雜誌。網址:http://topic.cw.com.tw/csr/rules-5.aspx
2.台灣證券交易所公開資訊觀測站。網址: http://mops.twse.com.tw/mops/web/t05st03。
3.宏正自動科技(2016、2017)Aten CSR報告書。網址: http://www.aten.com/tw/zh/aten-info/csr/reports/。
4.WayneVisser(2012) http://rsenospasesemdesenvolvimento.blogspot.com/2012/01/social-responsibility-in-developing.html