Author: |
林盛琪 Sheng-Chi Lin |
---|---|
Thesis Title: |
一個人的創業旅程 : 遠易通發展史 An Entrepreneur's Solo Journey: The Case of Far Easy Pass Ltd. |
Advisor: |
羅乃維
Nai-Wei Lo |
Committee: |
周子銓
Tzu-Chuan Chou 朱宇倩 Yu-Qian Zhu |
Degree: |
碩士 Master |
Department: |
管理學院 - 資訊管理系 Department of Information Management |
Thesis Publication Year: | 2024 |
Graduation Academic Year: | 112 |
Language: | 中文 |
Pages: | 55 |
Keywords (in Chinese): | 智慧交通 、智慧票證 、創業家精神 、商業模式 、服務主導邏輯 、第二曲線 |
Keywords (in other languages): | Intelligent Transportation, Smart Ticketing, Entrepreneurial Spirit, Business Model, Service-Dominant Logic, Second Curve |
Reference times: | Clicks: 790 Downloads: 20 |
Share: |
School Collection Retrieve National Library Collection Retrieve Error Report |
遠易通公司的故事是一段充滿挑戰和奮鬥的旅程。自2006年成立以來,公司從最初的電子票證公司交易清分軟體服務轉變為電子票證系統整合商,這個轉變並非一蹴而就,而是需要不斷的勇氣和決心。在過程中,公司逐步建立了起來,並蓄勢待發,準備迎接更大的挑戰。公司在2010年掌握公共運輸市場先機,開始尋求更廣泛市場的決心。然而,這個轉變並非一帆風順。公司在成長的過程中,面臨著各種困難和挑戰,但正是在這些挑戰中,公司的團隊展現出了驚人的毅力和創意,不斷地尋找新的機會,調整策略,並努力實現目標。
在遠易通公司的成長歷程中,在2010年至2016年這段時間裡,公司成功地為悠遊卡、一卡通、臺灣通和愛金卡等電子票證系統開發了驗票機系統。這些成就不僅鞏固了公司在市場上的地位,也為其未來的發展奠定了堅實的基礎。遠易通公司的成功是建立在其團隊的努力和堅持之上。
本論文採取哈佛教學個案之方式所撰寫,分為個案本文與教學指引兩部分,個案本文主要說明中小企業對台灣經濟的重要性,以遠易通的創業過程及轉型為例作探討;教學指引則透過個案分析與理論的結合,主要理論包含創業家精神、商業經營模式、服務主導邏輯理論、第二曲線等,讓學員可以對個案和理論都有更深入的了解,啟發學員思考對創業及轉型問題,有更深一層的認識。
The story of Far Easy Pass Ltd. is a journey filled with challenges and struggles. Since its establishment in 2006, the company has transitioned from providing electronic ticketing transaction clearing software services to becoming an electronic ticketing system integrator. This transition was not achieved overnight but required continuous courage and determination. Throughout this process, the company gradually established itself and prepared for greater challenges. In 2010, the company seized the opportunity in the public transportation market and started to seek a broader market. However, this transition was not smooth. During its growth, the company faced various difficulties and challenges. It was through these challenges that the company's team demonstrated remarkable perseverance and creativity, continuously seeking new opportunities, adjusting strategies, and striving to achieve their goals.
In the growth journey of Far Easy Pass Ltd., from 2010 to 2016, the company successfully developed ticket validation systems for various electronic ticketing systems, including EasyCard, iPASS, TaiwanMoney Card, and icash. These achievements not only consolidated the company's position in the market but also laid a solid foundation for its future development. The success of Yuanyi Tong Company is built on the efforts and persistence of its team.
This thesis adopts the Harvard case teaching method, divided into two parts: the case text and the teaching guide. The case text mainly explains the importance of small and medium-sized enterprises to Taiwan's economy, using the entrepreneurial process and transformation of Far Easy Pass Ltd. as an example. The teaching guide combines case analysis with theoretical frameworks, including entrepreneurship, business models, and the second curve theory. This approach allows students to gain a deeper understanding of both the case and the theories, inspiring them to think more deeply about entrepreneurship and transformation issues.
1. 機捷A21環北站至中壢火車站市區客運乘車優惠12 月18 日開始 鄭
市長:完善捷運、公車、YouBike、轉乘優惠政策,邁向綠色運輸新
桃園
https://news.tycg.gov.tw/News_Content.aspx?n=5016&s=637544
2. 系統研發│系統研發介紹
http://www.fep.com.tw/system.html
3. 搵位泊車新體驗 「智能咪錶」全面睇
https://www.servicexcellence.gov.hk/tc/exemplary_services/2022/page-20.html
4. 商業思維學院。商業思維:我到底該學些什麼?讓第二曲線引領我們
思考人生重要決策
https://bizthinking.com.tw/2021/06/12/second-curve/
5. Kuratko, D.F. (2024). Entrepreneurship: Theory, Process, Practice (12th ed.). Cengage Learning(VitalSource)(K12 Solutions)。
6. Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. Wiley.
7. Robert F. Lusch, Stephen L. Vargo,池熙璿譯.服務主導邏輯Service-
Dominant Logic: Premises, Perspectives, Possibilities, 2016 中國生產力中心
8. Handy, Charles. The Second Curve: Thoughts on Reinventing Society. Random House, 2015.
9. Vargo, S. L., & Lusch, R. F. (2004) - "Evolving to a New Dominant Logic for Marketing." Journal of Marketing.