現代人對於智慧型手機的依賴性已經密不可分，經過多年來的發展，常可在智慧型手機見到最新的技術與應用；手機需求市場雖龐大，然而競爭也相當激烈。電競手機屬於智慧型手機利基市場的產品，本研究內容以電競手機為主，研究內文中所有提及智慧型手機的部份皆包括電競手機。
研究緒論會概略提出智慧型手機產品的發展歷程，面對市場的發展與變化，從產業環境面、新技術的應用及電競手機發展，訂定出研究的重點方向；再來介紹智慧型手機產業鍊、應用市場及新技術發展概況；接著介紹研究使用到的方法，包括總體經濟環境掃描分析、產業五力分析、優劣機危分析、產品生命週期、策略條件矩陣、產品技術發展藍圖。
研究先從總體經濟環境掃描分析總體經濟現況，接著以產業五力分析探討電競手機的供應鏈、客戶端、業內競爭者、潛在競爭者、替代產品與個案公司之間影響力，再來以優劣機危分析工具，從內部檢視個案公司的優勢、劣勢及外在經濟環境帶來的機會與潛在的威脅，來擬定電競手機產品發展策略，最後檢視電競手機產品的生命週期，及透過策略條件矩陣探討產品生週期與市場佔比的關係，找出針對產品發展策略該採取的行動或方向，最後擬定技術發展藍圖，規劃未來三年產品發展計畫。綜合分析結果，做出個案公司發展電競手機產品規劃的方向、技術應用面、以及為電競玩家帶來良好體驗的結論。

The dependence of modern people on smartphones is inseparable. After several years of development, the latest technologies and applications are appeared on smartphones. The demand for smartphones is huge, but competitions are also fierce. Gaming phones are the products in the niche market of smartphones. This study focuses on the gaming phone, which is one of major applications in the field of smartphones.

The introduction to the research briefly outlined the development history of smart phone products. In the face of market development and changes, the key direction of the research was determined from the perspectives of industry environment, the application of new technologies, and the development of gaming phones. Then, the overview of the smart phone industry chain, application markets, and new technological development were discussed. Subsequently, the methods used in the research were introduced, including overall environmental scanning PEST(Political, Economic, Social, and Technological factors.) analysis, Five Forces analysis, SWOT (Strengths, Weaknesses, Opportunities, and Threats.) analysis, Product Life Cycle (PLC), Arthur D Little strategy condition matrix (ADL), and Product Technology Roadmapping (TRM or T-Plan).

The research started with PEST analysis of the overall economic environment, followed by an analysis of the supply chain, customers, industry competitors, potential competitors, substitute products, and the influence between the case company and the aforementioned factors using the Five Forces analysis to explore the gaming phone markets. Then, SWOT analysis was conducted to examine the strengths and weaknesses of the case company, the opportunities and threats in the external environment in order to develop the strategy for the development of gaming phone products. Next, the product life cycle of gaming phones is examined, and the relationship between PLC and market share were explored through the ADL matrix to determine the action or the direction to be taken for the product development strategy. Finally, a technology roadmapping was drawn up to plan the product development for the next three years. Based on the comprehensive analysis results, the conclusions were drawn regarding the direction, technology application, and good experience for gaming players for the case company's development of gaming phone products.

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