隨著社群平台日益蓬勃發展，社群平台上的 AR 臉部濾鏡也跟著快速成長，變得普遍且大受歡迎，也因為現今社會越來越強調個人特質與展現自我，自戀被認為是現代社會的重要特徵之一。研究一首先聚焦於 Wink(1991) 所提出的兩種自戀型態，顯性自戀、隱性自戀與使用 AR 臉部濾鏡之間的關係。接著研究二，則是探討在使用 AR 臉部濾鏡後從外部正向回饋獲得的自尊心，是否會增加幫助他人意願，而在幫助他人以後，隨著幫助他人的動機不同，是否也會產生不同的感受。
研究一結果顯示，在使用 AR 臉部濾鏡動機的構面中，「歸屬感」與「娛樂」在顯性自戀與隱性自戀中存在差異。而在研究二結果顯示，在使用 AR 臉部濾鏡後從外部正向回饋所得到的自尊心，會增加幫助他人的意願，並且依照幫助他人的動機不同，在幫助他人之後，會分別有優越感以及自信心的感受，最後根據顯性自戀特質與隱性自戀特質，加入調節效果，結果顯示，顯性自戀人格對於幫助他人意願與優越感之間有正向調節效果;隱性自戀人格對於幫助他人意願與自信心之間則未產生調節效果。本研究透過探索不同自戀型態對於使用 AR 臉部濾鏡之間的關係，以及對幫助他人意願的影響，提供設計 AR 臉部濾鏡的公司或是品牌行銷端參考。

With the development of social platforms, AR face filters on social platforms have also grown rapidly, becoming common and popular. Because today's society emphasizes personal characteristics and self-expression, narcissism is considered an essential characteristic of modern society.
Study 1 first focused on the relationship between two types of narcissism proposed by Wink (1991), grandiose narcissism, vulnerable narcissism, and the use of AR face filters. The second study is to explore whether the self-esteem obtained from positive feedback after using the AR face filter will increase the willingness to help others. After helping others, with different motivations for helping others, there will be different feelings.
The results of Study 1 showed that among the psychological aspects of the motivation to use AR face filters, belongingness, and entertainment differed between grandiose and vulnerable narcissism. In the second study, the results showed that the self-esteem obtained from positive feedback after using the AR face filter will increase the willingness to help others. According to the motivation of helping others, there will be a sense of superiority and self-confidence after helping others.
Finally, according to the grandiose and the vulnerable narcissistic trait, adding the moderating effect, the results show that the grandiose narcissistic personality has a positive moderating effect on the willingness to help others and superiority; the vulnerable narcissistic personality had no moderating effect between willingness to help others and self-confidence. This study provides a marketing reference for companies or brands designing AR face filters by exploring the relationship between different narcissism types on the use of AR face filters and their willingness to help others.

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