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研究生: 蔡昀廷
Yun-Ting Tsai
論文名稱: 台美中行動支付之專利佈局研究
The study of Patent Portfolio of Mobile Payment among Taiwan,the United States and China
指導教授: 耿筠
Yun Ken
袁建中
Jian-Jung Yuan
口試委員: 耿筠
Yun Ken
袁建中
Jian-Jung Yuan
蔡鴻文
Hong-Wen Tsai
學位類別: 碩士
Master
系所名稱: 應用科技學院 - 專利研究所
Graduate Institute of Patent
論文出版年: 2017
畢業學年度: 105
語文別: 中文
論文頁數: 112
中文關鍵詞: 金融科技行動支付專利分析專利佈局技術功效矩陣阿里巴巴騰訊蘋果公司PaypalFintech
外文關鍵詞: financial technology, fintech, mobile payment, patent analysis, patent portfolio, technical function matrix, Alibaba, Tencent, Apple, Paypal
相關次數: 點閱:1075下載:34
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  • 行動支付(mobile payment)近年來已經成為金融科技中快速成長的重要一
    環,隨著全球行動支付發展逐漸散布,台灣政府與國內廠商欲迎頭趕上這股創新
    的支付發展趨勢。但我國相較於許多國家較晚起步,因此國內市場上出現許多的
    競爭者,這些競爭者除了利用促銷或是增加支付場景等手段外,亦可能利用專利
    佈局策略之方式使競爭者增加進入障礙,因此將會造成新進入市場之公司更難生
    存的形況發生。
    本文藉由專利分析的方式欲瞭解我國市場中國內外主要競爭者於台灣市場
    中專利佈局之情況,除了國內行動支付公司眾多外,國外之行動支付公司也逐步
    往台灣市場進行市場布局,因此本研究亦納入美國與中國近年來於我國提供行動
    支付業務且具代表性之國外公司,進行台灣、美國及中國行動支付之比較分析,
    其分析內容包含:國內外行動支付公司專利申請件數、國內外行動支付公司重要
    專利介紹、國內外行動支付公司所申請專利之技術功效矩陣分析。因此,本文利
    用台灣市場中之國內主要行動支付公司與美國及中國之行動支付公司進行分析,
    其中美國之行動支付公司為蘋果公司(Apple inc.)與Paypal 公司為代表性公司,
    中國之行動支付公司為阿里巴巴集團與騰訊集團為代表性公司。
    本文之分析結果如下:
    第一、台灣國內之行動支付公司未來面臨之挑戰性大。第二、台灣行動支付市場
    中國外公司掌握重要方法及系統專利。第三、美國及中國之行動支付公司之專利
    多為線上支付及綜合之技術。


    Mobile payment recently has become an important part of the rapid growth Financial
    technology.With the gradual development of mobile payment, the Taiwan government
    and domestic companies in Taiwan want to catch up with this trend of payment
    innovation. However, compared with many countries, Taiwan started slowly .There
    are many competitors in the market of other countries , these competitors in addition
    to promotions ,increase the way of payment or other means, may also use the patent
    portfolio strategy to increase the barriers to competitors,so these incumbents will
    cause new companies into the market more difficult to survive.
    This study is based on patent analysis to understand the patent portfolios of main
    competitors in the market of Taiwan. In addition to the domestic mobile payment
    companies, foreign mobile payment companies also gradually do business in Taiwan.
    Accordingly, this study is also included mobile payment companies in the United
    States and China which provide mobile payment service in Taiwan for comparative
    analysis. The contents of the analysis include: the number of patent applications,vital
    cases of domestic or foreign mobile payment companies and the technical funtion
    matrix of patent applications in the domestic or foreign mobile payment companies.
    Therefore, this paper analyzed the domestic major mobile payment companies in the
    Taiwan market and the mobile payment companies of US amd China, especially the
    US companies are Apple Aand Paypal. Moreover, the China companies are Alibaba
    Group and Tencent Group.
    The results of this paper are as follows:
    1. Domestic companies of mobile payment in Taiwan are facing a big challenge.2.
    Foreign companies master important methods and system patents.3. US and China
    Companies' patents in mobile payment are mostly online payment and integrated
    technology.

    第一章 目錄 第二章 文獻探討 第三章 研究方法 第四章 專利分析與佈局結果 第五章 結論與建議

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