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    1

    OUTBURST DETECTION FOR NEGATIVE ELECTRONIC WORD-OF-MOUTH (EWOM) IN MICROBLOG
    • 管理學院MBA /108/ 碩士
    • 研究生: 謝赫恩 指導教授: 林孟彥
    • Detecting the outburst of negative electronic word-of-mouth in social media now constitutes a criti…
    • 點閱:257下載:1

    2

    Motives of Twitter Users to Retweet

    3

    Word-of-Mouth Effect in Movie Marketing: A Social Media Perspective

    4

    Perceptions of Travel Blogs and the Implications for Tourism Marketing in Taiwan
    • 管理學院MBA /100/ 碩士
    • 研究生: 吳迪娜 指導教授: 劉代洋
    • This research aimed to examine whether foreigners who are living in Taiwan perceive blogs as an eff…
    • 點閱:303下載:2

    5

    Impact of M-Service Quality towards Word of Mouth with Mediating Variable of Consumer Satisfaction
    • 企業管理系 /108/ 碩士
    • 研究生: Christine Wijaya Subagio 指導教授: 林孟彥
    • Gojek is one of the motor hailing startup company which successfully become the decacorn company in…
    • 點閱:269下載:9

    6

    Role of Word-of-Mouth in Counterfeiting
    • 管理學院MBA /98/ 碩士
    • 研究生: 菩提 指導教授: 林孟彥
    • Counterfeiting is a significant and growing problem in both growing and well developed countries. T…
    • 點閱:355下載:5

    7

    Analysis of Airline Service Quality Impact Towards Passenger Behavioral Intention With Moderating Variable of Price Sensitivity

    8

    Effects of Reputation, Relational Satisfaction on Positive Word-of-Mouth Intentions and Repurchase Intentions
    • 管理學院MBA /101/ 碩士
    • 研究生: 許志鴻 指導教授: 林孟彥
    • This research is using Jane Goodall Institute, a nonprofit organization as a subject. Previous rese…
    • 點閱:426下載:3

    9

    Online Word of Mouth on Service Quality in Airline Industry
    • 管理學院MBA /101/ 碩士
    • 研究生: 陳靖瑜 指導教授: 林孟彥
    • China Airlines and Singapore Airlines are flag carriers of Taiwan and Singapore respectively. Singa…
    • 點閱:444下載:4

    10

    When Words Are Not Enough: The Effect of Sequential VS Grouped Visual Information.
    • 管理學院MBA /101/ 碩士
    • 研究生: 徐偉泰 指導教授: 林孟彥
    • Digitalization in word of mouth poses new possibilities and challenges for tourism marketers, and n…
    • 點閱:297下載:2