色彩和氣味都與情緒間具有緊密的關連性。而情緒可以影響知覺、認知、動機和行為，並且對於行為有積極的作用，因此本研究以色彩與氣味的情緒作用及關聯性進行研究，並以Mehrabian and Russell (Mehrabian & Russell, 1974)所提出的「愉悅度pleasure」、「激發度arousal」、「支配度dominance」三個構面的PAD情緒量表針對色彩與香味進行評量，以期掌握色彩和香味間的交互作用及與情绪的關聯。主要研究目的有：(1)探討色彩的情緒作用。(2)探討香味的情緒作用。(3)探討色彩與香味的情緒作用與關聯。(4)探討與香味感覺適合度高之色彩屬性。(5)探討香味加上感覺適合與不適合的色彩組合在情緒作用上的差異。

研究結果顯示：(1)愉悅度是色彩與香味最容易引發的情緒作用。(2)色彩與香味情緒作用的愉悅度、激發度與支配度間具正相關。(3)粉彩色系最能引發情緒的愉悅度，飽和色系最容易引發情緒的激發度與支配度。(4)在無彩色系的情緒作用中以支配度最高，愉悅度最低；粉彩色系在愉悅度的情緒作用最高，而激發度與支配度都較低；飽和色系的愉悅度、激發度與支配度的情緒作用較為一致。(5)在愉悅度與激發度構面評價最高是都黃色，評價最低的都是黑色；在支配度構面評價最高是紫色，而灰色評價最低。(6)色相的情緒作用分析顯示，藍色在激發度上顯著低於所有其它色相，而紫色則在支配度上顯著高於所有其它色相。(7)與香味感覺最適合的色系是粉彩色系，最不適合的色系是無彩色系。(8)香味與適合色彩的組合在「愉悅度」的提高上有顯著的作用；香味與適合色彩的組合在「激發度」與「支配度」上顯著高於不適合組。(9)香味與適合、不適合色彩的組合在情緒作用上對愉悅度影響最大、激發度次之，影響最小的是支配度。(10)原本情緒作用度低的香味，在加入適合與不適合的色彩組合後，其作用度最高。(11)色彩的情緒作用比香味的情緒作用存在更多受測者組別間的差異。

Both colours and fragrances have are closely related to emotions. Emotions can affect the consciousness, cognition, motive and behaviour, and has a positive effect towards behaviours. Therefore this study focuses on the role of emotion between colours and fragrances, using the three dimensions of ‘pleasure’, ‘arousal’ and ‘dominance’ (PAD emotion scales) which was raised by Mehrabian and Russell (Mehrabian & Russell, 1974), to evaluate both colour and fragrance, in order to grasp the connection between the interaction of colour, fragrance and emotion. The main purposes of this study are: (1)To explore the emotional effect of colours. (2)To explore the emotional effect of fragrances. (3)To understand the effects and relation of colour and fragrance on emotions. (4)To examine the attributes of colour that have a higher suitability with fragrances. (5)To examine the emotional difference between combinations of suitable colours and fragrances and unsuitable matches.

The study reveals that: (1)Pleasure is the most common emotional effect aroused by colour and fragrance. (2)The three dimensions of pleasure, arousal and dominance triggered by colour and fragrance present a positive relation. (3)Pastel colours can most easily trigger emotional pleasure, Saturated colours bring more arousement and dominance. (4)Non-colours have the highest dominace and lowest arousement; pastel colours have the highest pleasure, while presenting lower arousement and dominance; saturated colours on the other hand have a more consistant pleasure, arousement and dominance relation. (5)Yellow triggers the highest pleasure and arousement, while black has the lowest index; regarding dominance, Purple has the highest effect while gray has the lowest. (6)The analysis of effect on hue indicates that Blue has a lower arousement than other hue, while Purple has a significant higher dominance index. (7)Pastel colours have a higher suitability with fragrances, while non-colours have the lowest suitability. (8)Fragrances with suitable colours combined can raise the effect of pleasure; fragrances with suitable colours combined have a higher arousement and dominance than those unsuitable. (9)Fragrance combined with suitable and unsuitable combinations have the highest effect on pleasure, then arousement, the least on dominance. (10)After combined with suitable or unsuitable colours, fragrances that originally have a lower emotional effect would have the most difference. (11)The differences between emotional effects caused by colours have a wider variety between subjects than fragrances.

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