搜尋引擎在現今社會發展對於促進各種交易，有著不可替代的地位，本研究希望從探討google排名重要因素，鏈結，網頁與網頁相互聯結，是google創辦人佩吉在一個學術研討會發表《大規模超文本網頁搜尋引擎之剖析》的論文，中提到page rank這個演算法以來，影響重要。

但由於網頁內容演化至今十分多元，不僅有文字、圖片、影片，網站架構的技術也含納行動裝置，社群平台、影像識別、實際地理位置、實時訊息，除了如此廣泛豐富內容之外，還有許多針對排序演算發展出來各種搜尋引擎優化（seo , Search Engine Optimization）的技術，想要在搜尋引擎排在第一頁獲取流量，尤其目前搜尋引擎流量己成為商業網站至三成以上的流量。

針對如何更精準達到搜尋引擎使用者的企圖需求，並且還要濾除作弊手法的網站，google發展出各種演算法，從發覺特徵制定網站質量規範，搜尋引擎希望從演算法、機器學習，達到搜尋結果頁品質提升的目的。

希望從實際觀察己排名到搜尋結果頁第一頁的網頁，該網頁的外部鏈結來源是那些型態，在第十頁以後的網頁的外部鏈結來源的型態，藉以提供希望獲取搜尋引擎流量的網站經營者有參考價值的鏈結來源規劃依據。
本研究提供在以外部鏈結建搜尋引擎排名策略時，對數量不要再迷信，對於搜尋引擎找尋合適資料給查詢者，外部鏈結應該重視內容的相關性。

Search engines in today's society have an irreplaceable role in promoting various transactions. This study hopes to explore the important factors, links, pages and web pages of Google rankings. It is the founder of Google, Peggy, who published a large conference at a conference. The paper on the analysis of the scale hypertext web search engine, which mentions the page rank algorithm, has an important impact.

However, due to the evolution of web content, there are not only texts, pictures, videos, but also the technology of the website architecture, including social devices, community platforms, image recognition, physical location, real-time information, in addition to such extensive content. There are a number of technologies that have developed various search engine optimization (SEO) for sorting calculus. They want to get traffic on the first page of search engines. In particular, search engine traffic has become more than 30% of commercial websites.
In response to the attempt to more accurately meet the search engine users' attempts, and also to filter out the websites of cheating techniques, Google has developed various algorithms to develop website quality specifications from the characteristics of the search engine. The search engine hopes to learn from algorithms and machine learning. The result of the quality improvement of the page.

I hope that from the actual observation of the page that has been ranked to the first page of the search results page, the external link source of the page is the type, the type of the external link source of the page after the tenth page, so as to provide the hope to obtain the search engine. The website operator of the traffic has a reference source for the source of the link.

This study provides a way to build a search engine ranking strategy with an external chain. Don't be superstitious about the number. For search engines to find the right information for the Inquirer, the external link should pay attention to the relevance of the content.

中文文獻
1.王偉任（審）(2012)。世界連在一起，搜尋引擎的核心秘密。台北：博碩文化出版社。（張俊林，2012）
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