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研究生: 李冠葳
Kuan-Wei Lee
論文名稱: 數位製造客製化商品之創新商業服務模式
An Innovative Business Service Model for Digital Fabrication of Customized Products
指導教授: 柯志祥
Chih-Hsiang Ko
口試委員: 陳建雄
Chien-Hsiung Chen
范振能
Jeng-Neng Fan
學位類別: 碩士
Master
系所名稱: 設計學院 - 設計系
Department of Design
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 126
中文關鍵詞: 數位製造客製化衍生設計商業模式
外文關鍵詞: digital fabrication, customization, generative design, business model
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數位製造的發展,大量的3D 列印技術與設備,快速推陳出新,同時也讓人們對
於自我實現與獨創性的心理需求開始浮現、並且被重視。但隨著時間的流逝,原本數
位製造普及化的願景並未實現,數位製造實驗室也流於形式或漸漸沒落,其中原因為
何,是本研究探討之研究目的。

本研究使用雙鑽石設計流程,排定所需研究環節,可行性審查採用訪談法與觀察
法,訪談數位製造實驗室營運者或相關負責人,觀察數位製造實驗室運作模式。再彙
整訪談與觀察資料,進行概念審查;由可行性審查的現況分析,設計可能的創新商業
服務模式;再以問卷量化方式,進行服務品質評比、系統使用性分析、訪談觀察結果
的現況驗證。

本研究提出新的商業服務模式,以提升大眾數位製造參與度與達成客製化,並輔
助傳統生產方式。本研究結果顯示,要提升大眾參與數位製造與自造者運動,必須達
成幾個要項:(1)減低數位建模門檻,提升興趣;(2)滿足大眾自我實現的需求;(3)重
視個人化需求;(4)數位製造商品屬性生活化。如此才能讓大眾對數位製造商品產生好
感,甚至成為自造者。


The development of digital fabrication has enabled the advance of numerous 3D
printing technology and equipment, which brings about and emphasizes the psychological need of self-accomplishment and individual creativity. However, as time goes by, the vision of the popularization of digital fabrication does not realized and fabrication laboratories are becoming a mere formality or are on the decline. This study tried to explore the reasons behind this phenomenon.

The double diamond design process was used to work out necessary research links. Interview and observation were used in feasibility review by interviewing operators or representatives of fabrication laboratories and observing operation moods of fabrication laboratories. The results of interview and observation provided the basis for concept review. Current situations in feasibility review were analyzed and a possible innovative business service model was designed. Quantitative questionnaires were used to evaluate and validate service quality, system usability, the results of interview and observation.

A new business service model was proposed to promote public engagement in digital fabrication and customization. It could also be a complement to traditional production. The results indicated serval requirements for public engagement in digital fabrication and maker movement. (1) Promoting interest by lowering the threshold for digital modeling. (2) Satisfying public need for self-accomplishment. (3) Emphasizing on the need for personalization. (4) Incorporating product attributes of digital fabrication into daily life. It
was hoped that by doing so, people could develop a preference for products of digital fabrication and even become makers.

論文摘要................................................................... I 英文摘要................................................................... II 誌謝....................................................................... III 圖表索引................................................................... VII 第一章 緒論.................................................................. 1 1.1 研究背景................................................................. 1 1.2 研究動機................................................................. 3 1.3 研究目的................................................................. 6 1.4 研究範圍與限制............................................................ 6 1.5 研究架構................................................................. 7 第二章 文獻探討............................................................... 9 2.1 工業4.0.................................................................. 9 2.1.1 數位製造實驗室與數位製造................................................. 9 2.1.2 3D列印技術............................................................ 10 2.1.3 數位製造市場應用....................................................... 13 2.2 電腦輔助設計............................................................. 15 2.2.1 參數設計.............................................................. 15 2.2.2 衍生設計/演算設計..................................................... 15 2.2.3 Autodesk公司捕夢網專案計畫............................................. 16 2.3 自造者運動......................................................................... 16 2.3.1 共創設計............................................................. 17 2.3.2 客製化............................................................... 17 2.3.3 協同設計(co-design)................................................. 18 2.4 服務模式原型設計........................................................ 18 2.4.1 雙鑽石設計流程........................................................ 19 2.4.2 服務品質量表.......................................................... 20 2.4.3 系統使用性量表........................................................ 21 第三章 研究方法............................................................. 23 3.1 研究設計............................................................... 23 3.1.1 雙鑽石設計流程....................................................... 24 3.1.2 訪談法.............................................................. 24 3.1.3 觀察法.............................................................. 25 3.2 現況訪談............................................................... 25 3.2.1 訪談基礎............................................................. 25 3.2.2 受訪者............................................................... 26 3.3 原型驗證............................................................... 29 3.3.1 設計規劃驗證樣本..................................................... 29 3.3.2 問卷量化驗證......................................................... 30 第四章 研究成果與分析....................................................... 31 4.1 訪談內容............................................................... 31 4.1.1 訪談A:北分署創客基地................................................. 31 4.1.2 訪談B:臺北自造實驗室................................................. 33 4.1.3 訪談C:瑞思3D列印專門店............................................... 35 4.1.4 訪談D:光予國際...................................................... 37 4.1.5 訪談重點彙整......................................................... 40 4.2 觀察法實施............................................................. 41 4.2.1 觀察對象A:北分署創客基地............................................. 41 4.2.2 觀察對象B:臺北自造實驗室............................................. 54 4.3 訪談與觀察小結......................................................... 63 4.4 服務模式原型設計....................................................... 64 4.4.1 調查樣本............................................................ 67 4.4.2 問卷內容............................................................ 81 4.4.3 正式調查樣本比較..................................................... 84 第五章 結論與建議.......................................................... 104 5.1 研究結論.............................................................. 104 5.1.1 臺灣數位製造與自造者運動推行難題...................................... 104 5.1.2 商業服務模式......................................................... 105 5.2 後續研究與建議......................................................... 107 參考文獻.................................................................. 109

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