因應消費文化的改變，消費者對於產品情緒與吸引力感受上，可能會受到自身職業背景的影響而有所差異，本研究為針對設計與非設計工作者，探討兩群之間在主觀感受上的差異，因此，研究之初，將自變項設定為色彩與材質，依變項設定為情緒與吸引力，透過文獻探討，定義出本研究的各變項名詞解釋。
第一階段，以自然觀察法（naturalistic observation method），收集了Leica相機樣本共54種型號，依據日本色研配色體系P.C.C.S.（Practical Color Coordinate System）色調圖與立意抽樣（Purposive Sampling）的準則，將色彩、材質依規則分類，結果為色彩40個與材質10個母體樣本，並請兩組不同背景之焦點團體（focus group），依據各專業經驗來篩選最受市場受歡迎之樣本，最終得到色彩、材質各3個樣本，共9組設計受測組合。
第二階段透過問卷調查法，針對18 1名受測人員進行Leica色彩與材質9組設計之情緒與吸引力受測，並分為設計職業與非設計職業兩組人員，年齡介於20-49歲之間，經由ANOVA重複測量分析（Repeated measure ANOVA），得出以下結論:
(1)依變項之情緒統計結果顯示，在設計職業組中，以黑色搭配碳纖維平均值4.73為最高，非設計職業組則以淺褐色搭配碳纖維平均值4.39為最高。
(2)依變項之吸引力統計結果顯示，在設計職業組中，以黑色搭配碳纖維平均值5.17為最高，而非設計職業組，同樣以黑色搭配碳纖維平均值最高，數值為4.22。
(3)Leica相機不同色彩、材質之搭配設計，對不同族群間的消費者情緒與吸引力皆無顯著差異。
(4) 9組題目之情緒強度與吸引力程度皆有關係性。
期望本研究相關過程與成果，可做為工業設計人員在設計前期的參考，以幫助設計工作者更客觀的掌握消費者心理與市場需求。

In response to consumer culture change, consumers’ emotion to product and feeling of product attractiveness may have differences by their various occupation backgrounds. The study focuses on discussing the differences of subjective feelings between designers and non-designers. To begin with, color and material are set as the independent variable; emotion and attractiveness are set as the dependent variable. Through literature discussion, variable explanations in this study are defined.
At first, the study collected 54 design samples of Leica digital camera through naturalistic observation method. Based on the color tone scheme from P.C.C.S (Practical Color Coordinate System) and Purposive Sampling, colors and materials were classified into 40 colors and 10 population samples. The designers and non-designers with backgrounds in different areas were two focus groups to select the most popular sample. Finally, the study resulted in three colors, three material samples, and totalled in 9 combined designs.
At the second stage, the study applies the questionnaire survey on 181 respondents. The survey investigates their emotions to and feelings of 9 color-material-combined designs from Leica digital camera. The respondents were divided into designer group and non-designer group, aged from 20 to 49 years old. Through repeated measure ANOVA, it comes to conclusions below:
(1) Statistical result of emotion on dependent variable shows: in the designer group, the design of carbon fiber material in black color is the highest average value at 4.73; in the non-designer group, the design of carbon fiber material in light brown color is the highest average value at 4.37.
(2) Statistical result of attractiveness on dependent variable shows: in the designer group, the design of carbon fiber material in black color is the highest average value at 5.17; in the non-designer group, the design of carbon fiber material in black color is the highest average value at 4.22.
(3) Leica digital camera in different color-material-combined designs make a non-significant difference with consumers’ emotions and feelings of attractiveness.
(4) Relevance of emotional intensity and attractive level from 9 combined designs exists.

This study expects that related progress and results will become the pre-reference for industrial designers before designing, and will help them understand consumers’ mind and market demand more objectively.

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中文文獻
1.楊雪玉，(2010)，智慧型手機吸引力與消費者情緒之關係結構，國立成功大學工業設計研究所碩士論文。
2.簡麗如，(2003)，產品之材料意象在感覺認知之研究-以桌燈為例，東海大學工業設計研究所碩士論文。
3.蔡玄志，(2008)，產品表面處理方式與年輕族群視覺喜好相關研究-以MP3隨身聽為例，大同大學工業設計研究所碩士論文。
4.王小民、翁浩哲、許碩彥、張偉德、吳長霖、李其諺，(2012)，產品吸引力與品牌創新性對消費者產品評估之相關性分析－以汽車為例，修平科技大學資訊管理系專題製作。
5.王小民、翁浩哲、許碩彥、張偉德、吳長霖、李其諺，(2012)，產品吸引力與品牌創新性對消費者產品評估之相關性分析－以汽車為例，修平科技大學資訊管理系專題製作。
6.曹中瑋，(1997)，情緒的認識與掌控，學生輔導，51,26-39。
7.林東龍、張文裕，(2005)，混合材質在視觸覺上之差異性研究，國立高雄師範大學報，19,1-15。

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