研究生: |
Dresiani Mareti Dresiani Mareti |
---|---|
論文名稱: |
以延伸整合型科技接受模式探討消費者對健康智慧家電產品之行為意圖 Extending UTAUT2 Model with Health Consciousness in the Use of Health Smart Home Devices |
指導教授: |
張恩欣
An-Hsin Chang |
口試委員: |
何建韋
Chien-Wei Ho 成力庚 Li-Keng Cheng |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理學院MBA School of Management International (MBA) |
論文出版年: | 2022 |
畢業學年度: | 110 |
語文別: | 英文 |
論文頁數: | 75 |
外文關鍵詞: | health smart home, HSH devices, UTAUT2, health consciousness, use intention |
相關次數: | 點閱:367 下載:18 |
分享至: |
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he adoption of new technology using Unified Theory of Acceptance and Use of
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seven key factors: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value and habit that influence the behavioral intention. However, there have been no past studies using this modified model in the context of health smart home (HSH) devices as a whole. Hence, this study uses extended UTAUT2 model with health consciousness. Based on the empirical data collected from the questionnaire, with 289 users of HSH device as the sample and being included in the analysis. Multiple linear regression analysis was tested to evaluate the collected data. Interestingly, the results show that performance expectancy, effort expectancy, social influence, hedonic motivation, price value and habit, habit, and health consciousness influence the behavioral intention to use HSH devices, while facilitating condition does not influence the BI. At last, this study provides theoretical contribution on the extended UTAUT2 and managerial implication to predict the HSH devices users’ behavior to the better marketing strategies and increase the consumer engagement.
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