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研究生： 林尚良
Shang-Liang Lin
論文名稱： 互動式與個人客製化網路購屋服務平台營運策略之研究
The Study of The Operational Strategies Of The Interactive and Customized House Buying Network Platform
指導教授： 周碩彥
Shuo-Yan Chou
口試委員: 謝光進
Kong-King shieh
楊文鐸
Wen-Dwo Yang
學位類別： 碩士
Master
系所名稱： 管理學院 - 工業管理系
Department of Industrial Management
論文出版年： 2007
畢業學年度： 95
語文別： 中文
論文頁數： 104
中文關鍵詞： 網路購屋
外文關鍵詞： House Buying Network
相關次數： 點閱：80  下載：0 
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    • 建立整合式的網際網路服務可在E化企業夥伴之間，發展嶄新的殺手級應用服務與強化結盟性與互動性層面，大幅度地節省寶貴的時間與成本，本研究深入地運用網路行銷策略來支援房地產交易。
    本研究，運用了整合網際網路應用服務的功能性特色與非功能性特色(例如：應用服務需求、服務品質、客戶偏好度與個人一對一客製化應用服務的侷限性)的步驟，而提出了互動式與個人客製化網路應用服務的整體化架構。
    本研究提出了以購屋原型系統為基礎架構，並呈現出一些執行的細節，且本研究強化了「資訊通訊技術」(ICT)，房地產線上E化，資料視覺化，寬頻通訊，互動式一對一個人客製化行銷，及使用了商業流程管理與整合式軟體產品解決方案之類的智慧型代理程式(Intelligent Agent)Microsoft Biztalk 2004，而Visual studio.net用來發展客製化網路篩選與組合代理程式。
    本研究提出了購屋原型系統，即網路服務的支援的房地產業E化及購屋之原型E化系統。
    在本研究中有效地運用了房地產C2C成屋購屋與B2C預售屋購屋網站的範例，展示了架構的應用層面，並討論了一些執行的細節。

    Building composite Web services can save significant time and cost for developing new applications and enhancing the interaction and collaboration among House Buying E-business related partners 。
    This Article proposes a framework for interactive and customized composition of house buying web services，but also nonfunctional attributes such as service requirement，quality of service，and the preferences and constraints of individual service consumers。 a house buying prototype system based on the proposed framework and some implementation detailed are also presented。
    This article choose a commercial business process management and integrated software product， Microsoft BizTalk 2004，as a main tool to develop home purchasing prototype system. Visual studio.net was used to develop a customize web service selection and composition agent the used a private web service registry to support dynamic invocation of web services.

    中文摘要 ...................................................................I 英文摘要 ..................................................................II 目錄 .................................................................III 圖目錄 ...................................................................V 表目錄 ..................................................................VI 第一章 緒論 ...........................................................1 1.1 背景研究 ...........................................................1 1.2 研究動機 ...........................................................4 1.3 研究目的與方法 ..................................................6 1.3.1 網路服務與服務組合 ..................................................6 1.3.2 彈性自動化與個人客製化網路服務組合 ...............................11 1.4 研究流程 ...........................................................15 1.4.1 彈性自動化網路服務組合的架構 ...............................15 1.5 研究工具 ...........................................................18 第二章 文獻探討 ...........................................................20 2.1 電子商務相關文獻 ..................................................20 2.1.1 電子商務之定義 ..................................................20 2.1.2 國內外企業運用電子商務之概況 ................................23 2.1.3 B2B網站(Business To Business) ................................27 2.1.4 C2C網站(Consumer To Consumer) ................................34 2.2 Web 2.0的發展趨勢 ..................................................35 第三章 網路購屋平台設計 ..................................................39 3.1 住宅商品 ...........................................................39 3.3.1 消費者購屋的選擇因素 .........................................39 3.3.2 住宅商品消費考量因素 .........................................40 3.2 現有購屋平台系統 ..................................................42 3.3 Web 2.0之功能 ..................................................45 3.3.1 組合核心服務的篩選 ..................................................45 第四章 購屋平台營運策略 ..................................................52 4.1 服務功能 ...........................................................52 4.2 互動式與個人客製化網路購屋服務平臺商業模式 ......................55 4.2.1 簡介 ...........................................................55 4.2.2 應用平臺優化架構 ..................................................56 4.2.3 建構整合式e化平臺 ..................................................56 4.2.4 網站解決方案 ..................................................59 4.2.5 技術變革與網站發展 ..................................................60 4.2.6 網站服務項目 ..................................................60 4.3 購屋原型系統 ..................................................70 4.3.1 網路服務所支援的房地產E化企業 ................................70 4.4 購屋之原型系統 ..................................................75 4.5 購屋之流程模型 ..................................................76 4.6 支援彈性自動化網路服務登錄的個人網路註冊系統 ......................81 4.7 網路的彈性自動化通知與組合 ........................................85 第五章 結論與建議 ..................................................90 5.1 結論 ...........................................................90 5.2 建議 ...........................................................91 參考文獻(References) ..................................................92

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