This research is using Jane Goodall Institute, a nonprofit organization as a subject. Previous research about Word-of-Mouth rarely used the nonprofit sector as the subject, therefore, author chose Jane Goodall Institute to widen the area of research. Nowadays, nonprofit organizations environment become more competitive. As a result, many NPOs are become more market oriented. To become more competitive, market orientation is followed by increasing concerns of NPOs intangible assets effective management. Among the intangible assets, organization’ reputation and its relation to stakeholders are the most important.
The goal of this research is to measure the effectiveness of the organizational reputation and relational satisfaction to positive WOM intentions and repurchase intentions, particularly in the nonprofits sector. This research would like to answer whether organization’ reputation and relational satisfaction have an effective role for building the organization’ positive WOM intentions and repurchase intentions.

This research is using Jane Goodall Institute, a nonprofit organization as a subject. Previous research about Word-of-Mouth rarely used the nonprofit sector as the subject, therefore, author chose Jane Goodall Institute to widen the area of research. Nowadays, nonprofit organizations environment become more competitive. As a result, many NPOs are become more market oriented. To become more competitive, market orientation is followed by increasing concerns of NPOs intangible assets effective management. Among the intangible assets, organization’ reputation and its relation to stakeholders are the most important.
The goal of this research is to measure the effectiveness of the organizational reputation and relational satisfaction to positive WOM intentions and repurchase intentions, particularly in the nonprofits sector. This research would like to answer whether organization’ reputation and relational satisfaction have an effective role for building the organization’ positive WOM intentions and repurchase intentions.

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