PHO24評估為越南最大和最成功之一的franchise系統。不只集中於國內市場，PHO24也在尋找發展franchise系統在國際市場與介紹越南品牌至全球的機會。首先，PHO24擴大在亞洲的市場，如東京，上海，雅加達，漢城和得到以上國家的消費者高度讚賞。台北是其中潛在的市場之一。PHO24的目的是想建立PHO24在台北之franchise系統，並幫助台灣人了解更多有關越南美食。
以entrepreneurship 和 franchising兩個主要的戰略為基礎上，研究人員將分析在台北的餐飲業，並根據一些收集到的數據提出PHO24 franchisee系統之經營計劃。從franchisor的商標，品牌，培訓的支持將減少給franchisor的壓力和挑戰。但經研究人員的評估，對於台北市場的成功是否，投資者必須考慮台灣人的味蕾與系統和在地因素之間的平衡，並且更注重Marketing部份。從以上的分析，研究人提供了一些建議，以提高經營計劃的可行性和有效果。

PHO24 is considered to be the largest and professional franchise in Vietnam which has achieved growth in Vietnam and international market. Not only in domestic market, the owner of PHO24 also pays attention to seek the opportunities in international market with the aim of developing their franchise and introducing Vietnamese brand in global. They expanded their market mainly in Asian cities such as Tokyo, Shanghai, Jakarta, Seoul, etc. and have gained success in above markets. Taipei is one of the potential market in which a large number of Taiwanese people consider eat-out as their habits. What PHO24 wants is to set up PHO24 franchisees, expand its business in Taiwan and make Taiwanese people understand more about Vietnamese food.
Based on two strategies including entrepreneurship and franchising, the researcher will analyze the restaurant industry in Taipei and make the business plan of PHO24 franchisee with some forecasts based on the withdrawn data and detailed example. The supports from franchisor like logo, trademark, and training, etc, will reduce the pressures and challenges for franchisee. However, the research finds that in order to succeed in Taipei market, the individual who intends to take part in franchising should consider the Taiwanese taste, the balance between system and local factors and pay more attention on marketing. From the analysis, some suggestions are made to improve the efficiency and feasibility of business plan.

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