簡易檢索 / 詳目顯示

回結果列表
研究生： 陳薛福
Henky - Wijaya
論文名稱： 國際學生對台灣科技大學之評價
Evaluation of International Students on NTUST Education Quality
指導教授： 葉明義
Ming-Yih Yeh
口試委員: 葉穎蓉
none
周碩彥
Shuo Yan Chou
學位類別： 碩士
Master
系所名稱： 管理學院 - 管理學院MBA
School of Management International (MBA)
論文出版年： 2011
畢業學年度： 99
語文別： 英文
論文頁數： 53
中文關鍵詞： 全球化與國際化 、良好之教育標準 、服務品質 、外部及內部環境
外文關鍵詞： Globalization and internationalization, Good education criteria, Service quality, External and internal environment
相關次數： 點閱：226  下載：2 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  •  上一筆

    • 本研究目的欲探究出國際學生進入立國立臺灣科技大學（臺科大）進修之偏好，以供台科大瞭解消費者的認知，增加其忠誠度。
    過去文獻中，探討此研究題目之研究方法大多採用訪談較為了解臺灣教育體制之專家；本研究則針對本校學生進行問卷調查，再參考其他順利升學者的研究報告與案例。
    本研究結果的受訪者分別來兩個不同之群體：一為臺灣籍學生，另一為非臺灣籍學生，透過SPSS統計軟體及Excel軟體利用圖表清楚地分析出：國立臺灣科技大學（臺科大）為全臺灣擁有最多非臺灣籍學生或國際學生之大學。最後我們或許可以從該群學生選校時所考慮的要素或他們選擇就讀台科大的主要因素中，進而得知台科大如何能為了成為全球市場中的領導地位，其所應致力於的方向。

    The purpose of this research is going to find out what makes National Taiwan University of Science and Technology (NTUST) perceive competitive advantages then increase consumers’ awareness and loyalty in the global market. While on the other hand this research could also about the existence of good education system in supporting the country’s growth. The methods used to determine this research are interviewing several experts that understand about Taiwan education system well, while on the other hand we are going to do a survey NTUST students using questionnaires then referring some papers and cases that have been succeed in expanding its education. The results are clearly interpreting by using tables and diagrams through SPSS and Excel system. Our respondents are coming from two different groups; first is Taiwanese students and second is non Taiwanese students. There is one interesting fact that NTUST becomes the only one university in Taiwan that has the biggest number of non Taiwanese students or international students, so from those two groups at the end we might find out what will be the considerations or factors for them to choose NTUST and what are the needed resources for NTUST in order to become the first amongst equals in the global market.

    ABSTRACT in Chinese i ABSTRACT ii ACKNOWLEDGEMENT iii Table of Content iv LIST OF FIGURE v LIST OF TABLE v Chapter I. INTRODUCTION 1 I.1. Research Background and Motivation 1 I.2. Research Objective and Purpose 3 I.3 Research Structure and Framework 3 Chapter II. LITERATURE REVIEW 5 II.1. Globalization in Education Industry 5 II.2. Important of Service Quality 6 II.3. Good Teaching in the High Quality Education Concept 10 II.4. External and Internal Environment 13 II.5. Taiwan Education System 14 II.6. Exporting Education to Developing Country 17 Chapter III. RESEARCH METHODOLOGY 20 III. 1. Data Gathering Method 20 III. 2. Operational Variables 20 Chapter IV. RESULT AND ANALYSIS 24 IV. 1. Profiles of Respondents 24 IV. 2. Descriptive (Mean) Analysis of data 26 IV. 3. Cross Tabulation (Best Value of NTUST) Analysis 29 IV. 4. Cross Tabulation (Source of Information of NTUST) Analysis 31 IV. 5. Cross Tabulation (Source of Higher Education) Analysis 33 Chapter V. CONCLUSION AND RECOMMENDATION 37 V. 1. Conclusion 37 V. 2. Recommendation 38 V. 3. Further Studies 39 REFFERENCES 41 APPENDIX 43 Appendix 1: Questionnaires 43 Appendix 2: Interview Questionnaires 47

    Books Sources:
    • KING, C., (1987), Quality process, Prentice Hall: New Jersey.
    • KOTLER, Philip and ARMSTRONG, Gary (2001), Principles of marketing 9th edition, Prentice Hall: New Jersey.
    • LOVELOCK, C., WIRTZ, J., (2007), Service marketing: people, technology, strategy 6th edition, Prentice Hall: United State.
    • Vincent, Gabriel (1998), Management 2nd edition, Longman.
    • WHEELEN T. L., HUNGER J. D., (2000), Strategic management 7th edition, Prentice Hall: New Jersey.

    Online Sources:
    • http://en.wikipedia.org
    • http://globaleducation.edu
    • http://hubpages.com
    • http://www.bc.edu/bc_org/avp/soe/cihe/newsletter/News11/text2.htmlMA7000701
    • http://www.investorwords.com
    • http://www-e.ntust.edu.tw/front/bin/ptlist.phtml?Category=32
    • http://www-e.ntust.edu.tw/front/bin/ptlist.phtml?Category=7

    Paper Sources:
    • Bennell, P., & Pearce, T., (2003) The international of higher education: exporting education to developing and transitional economies. International Journal of Education Development, 23, 215-232.
    • Guella, M., (1999) Assessing the teaching quality to student satisfaction relationship: applied customer satisfaction research in the classroom. J Mark Theory Practice, 7(3), 87-97.
    • Marton, F., & Saljo, R., (1976) On qualitative differences in learning I – Outcome and process. British Journal of Education Psychology, 46, 4-11.
    • Muijs, D., & Harris, A., (2006) Teacher led school improvement: Teacher leadership in the UK. Teaching and Teacher Education, 22, 961-972.

    • O’Neill, M. A., Palmer, A., (2004) Importance performance analysis: a useful tool for directing continuous quality improvement in higher education. Quality Assurance Education, 12(1), 338-342.
    • Parpala, A., & Ylanne, S. L., (2007) University teachers’ conceptions of good teaching in the units of high quality education. Studies in Education Evaluation, 33, 355-370.
    • Voss, R., Gruber T., & Szmigin, I. (2007) Service quality in higher education: The role of student expectations. Journal of Business Research, 60, 949-959.

    Other Sources:
    • http://tinyurl.com/2eb8h7p
    • Kao, Charles and Joseph S. Lee, (1991), The Taiwan Experience; 1949-1989, The Commonwealth Publishing Company Taipei, Taiwan.
    • Oxford advanced learner’s dictionary (2000) 6th edition. New York.
    • Taiwan Statistical Data Book 2000.

    QR CODE