The purpose of this study is to find out whether this post-pandemic era has affected students or common people interest in learning from the comfort of their home. The year is 2021 where offline learning or face to face study seems archaic due to the growing number of pandemic victims all around the world. People prefer to stay at home to work, to eat, and even to study, rather than going out and risked a grave exposure from the virus as the roots of said pandemic per se. This rapid changes of lifestyle certainly made a compelling impact towards the education industry around the world, thus borne the online learning platform all around the globe. The ramifications from this seemingly blooming industry is that, more and more people are made aware of the possibility and the availability of learning from the comfort of our home.
Come online language-learning platform in Taiwan. Language is the act of conveying messages from one speaker to another, commonly using words and gestures. Language is and important part of people’s daily lives as it makes it easier for them to relay their message and intentions to work together in accomplishing certain task. Thus language learning is relevant especially when people are working from the comfort of their home to fulfill their duties in their specified workplace. Online language learning then becomes more relevant than ever in a sense that people need to learn certain language to interact with their coworkers or just for the sake of learning new language.
The seemingly blossomed online language learning platforms as an industry, then motivates scholars such as myself to find out what marketing strategies, these online language learning platform employs, to differentiate themselves from one another, then to compare and analyze them to find out which marketing strategies is best suited for Taiwanese demographics. The data required for this research will be collected from the one of many online language learning platforms based in Taiwan, by using the qualitative method to measure the intangible elements that’s expected to arise when researching about marketing strategies topics.

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