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研究生: 楊崴翔
Wei-Hsiang Yang
論文名稱: 工業物聯網解決方案研發經營策略 - 以電子製造業個案公司之物聯網事業部發展研究
Business Strategy for IoT Product Development Unit- A Case Study on an Electronics Manufacturer
指導教授: 施劭儒
Shao-Ju shih
戴文凱
Wen-Kai Tai
口試委員: 劉厚儀
學位類別: 碩士
Master
系所名稱: 工程學院 - 高階科技研發碩士學位學程
Executive Master of Research and Development
論文出版年: 2020
畢業學年度: 108
語文別: 中文
論文頁數: 99
中文關鍵詞: 工業物聯網頻外控制波士頓矩陣強弱危機分析安索夫矩陣市場目標定位產品生命週期技術策略藍圖
外文關鍵詞: IIoT, OOB, BCG matrix, SWOT analysis, Ansoff matrix, STP, PLC, T-Plan
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  • 物聯網是人人皆知,也人人期待的發展方向,但是什麼市場適合發展?要發展什麼產品?才是企業應該思考的。
    本研究流程首先透過市場研調機構取得次級資料,選定具有潛力的工業市場進行發展,其次了解工業廠商產品類型規劃,並選定規劃的產品類型;接下來利用波士頓矩陣、強弱危機分析、安索夫矩陣了解公司現況,並依照優勢找出適合公司發展的產品。回到市場找出產品需求原因,而頻外控制在工業物聯網的重要性與訴求明顯,所以再利用價值主張,深入探討目前市面上產品無法滿足的問題;清楚了產品需求,透過技術策略藍圖繪製短、中、長期的產品規劃。
    本研究期望透過繪製技術策略藍圖來分配企業資源,以最少的企業資源來達到最高的回報率,並透過產品生命週期與價值主張圖,來檢視市場需求是否有變動;若有變動,透過調整,把需要的資源進行重整,這樣才能真正有效運用資源。
    認清客戶需求,時時檢視市場,做出客戶需要的產品,以服務客戶為優先目標,大膽嘗試市場,小心服務客戶,才能長久立足於市場。


    The Internet of Things is a well-known and expected development direction, but what market is suitable for development? What products do you want to develop? This is what companies should think about.
    This research process first obtains secondary data through market research institutions, selects potential industrial markets for development, and secondly understands the product type planning of industrial manufacturers and selects the planned product type. Next step, use the Boston matrix, Strengths, Weaknesses, Opportunities, and Threats analysis, and Ansoff matrix to understand the company's current situation, and find products suitable for the company's development according to its advantages. Return to the market to find the reason for product demand. Out-of-band control is becoming essential and obvious in the industrial Internet of Things. Final step, use the proposition value to discuss in depth the problems that the current products on the market cannot meet, understand the product needs, and draw up short, medium, and long-term plans through the T-plan.
    Expect to allocate enterprise resources by T-plan, achieve the highest rate of return with the least amount of enterprise resources, and check whether there is a change in market demand through the product life cycle and value proposition canvas. If there are changes, through adjustment, the necessary resources are reorganized so that the resource can be used effectively.
    Identify customer needs, review the market from time to time, make products that customers need, take customer service as the priority goal, boldly try the market, and serve customers carefully to stay on the market for a long time.

    摘 要 i Abstract ii 誌 謝 iii 目 錄 iv 圖表目錄 vii 第一章 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 4 1.3 研究架構與流程 5 1.4 分析方法 7 1.4.1 波士頓矩陣 (BCG Matrix) 7 1.4.2 強弱危機分析 (SWOT Analysis) 9 1.4.3 安索夫矩陣 (Ansoff Matrix) 10 1.4.4 產品生命週期理論 (Product Life Cycle Theory) 12 1.4.5 市場目標定位 (Segmenting、Targeting、Positioning) 13 1.4.6 價值主張圖 (Value Proposition Canvas) 14 1.4.7 技術策略藍圖 (T-PLAN) 16 第二章 物聯網產業結構 18 2.1 產業發展概況 18 2.2 市場類型說明 19 2.3 物聯網市場趨勢 21 2.4 市場趨勢結論 25 第三章 工業物聯網市場需求探討 27 3.1 繪製工業物聯網市場架構 27 3.1.1 原工業市場之主要供應商於工業物聯網之規劃架構 27 3.1.2 全球知名百大品牌供應微軟於工業物聯網之規劃架構 35 3.1.3 台灣知名工業品牌供應商研華於工業物聯網之規劃架構 37 3.2 工業物聯網之市場架構探討 38 3.2.1 採集感測層 39 3.2.2 訊號轉換層 40 3.2.3 網路傳輸層 40 3.2.4 邊緣運算層 41 3.2.5 雲端平台層 43 3.2.6 應用服務層 44 3.3 收斂目標市場 45 第四章 個案公司競爭力分析 47 4.1 個案公司簡介 47 4.2 個案公司產品線之波士頓矩陣(BCG Matrix)分析 48 4.3 個案公司強弱危機分析(SWOT) 51 4.4 個案公司安索夫矩陣分析(Ansoff Matrix) 52 4.5 結論 53 第五章 目標市場與產品定位 55 5.1 工業物聯網擴充卡 55 5.2 目標產品之定位 56 5.3 頻外控制(Out-of-Band)與遠端系統管理服務需求 59 5.4 IoT工業頻外控制管理與服務擴充卡 63 第六章 策略與佈局 65 6.1 工業物聯網頻外控制之價值主張 65 6.2 產品研發布局 67 6.2.1 短期研發經營策略 67 6.2.2 中期研發經營策略 70 6.2.3 長期研發經營策略 72 6.3 個案公司的技術策略藍圖 (T-PLAN) 75 6.4 結論 76 第七章 結論與建議 78 7.1 結論 78 7.2 未來發展建議 79 參考文獻 81

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