研究生: |
楊崴翔 Wei-Hsiang Yang |
---|---|
論文名稱: |
工業物聯網解決方案研發經營策略 - 以電子製造業個案公司之物聯網事業部發展研究 Business Strategy for IoT Product Development Unit- A Case Study on an Electronics Manufacturer |
指導教授: |
施劭儒
Shao-Ju shih 戴文凱 Wen-Kai Tai |
口試委員: | 劉厚儀 |
學位類別: |
碩士 Master |
系所名稱: |
工程學院 - 高階科技研發碩士學位學程 Executive Master of Research and Development |
論文出版年: | 2020 |
畢業學年度: | 108 |
語文別: | 中文 |
論文頁數: | 99 |
中文關鍵詞: | 工業物聯網 、頻外控制 、波士頓矩陣 、強弱危機分析 、安索夫矩陣 、市場目標定位 、產品生命週期 、技術策略藍圖 |
外文關鍵詞: | IIoT, OOB, BCG matrix, SWOT analysis, Ansoff matrix, STP, PLC, T-Plan |
相關次數: | 點閱:375 下載:0 |
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物聯網是人人皆知,也人人期待的發展方向,但是什麼市場適合發展?要發展什麼產品?才是企業應該思考的。
本研究流程首先透過市場研調機構取得次級資料,選定具有潛力的工業市場進行發展,其次了解工業廠商產品類型規劃,並選定規劃的產品類型;接下來利用波士頓矩陣、強弱危機分析、安索夫矩陣了解公司現況,並依照優勢找出適合公司發展的產品。回到市場找出產品需求原因,而頻外控制在工業物聯網的重要性與訴求明顯,所以再利用價值主張,深入探討目前市面上產品無法滿足的問題;清楚了產品需求,透過技術策略藍圖繪製短、中、長期的產品規劃。
本研究期望透過繪製技術策略藍圖來分配企業資源,以最少的企業資源來達到最高的回報率,並透過產品生命週期與價值主張圖,來檢視市場需求是否有變動;若有變動,透過調整,把需要的資源進行重整,這樣才能真正有效運用資源。
認清客戶需求,時時檢視市場,做出客戶需要的產品,以服務客戶為優先目標,大膽嘗試市場,小心服務客戶,才能長久立足於市場。
The Internet of Things is a well-known and expected development direction, but what market is suitable for development? What products do you want to develop? This is what companies should think about.
This research process first obtains secondary data through market research institutions, selects potential industrial markets for development, and secondly understands the product type planning of industrial manufacturers and selects the planned product type. Next step, use the Boston matrix, Strengths, Weaknesses, Opportunities, and Threats analysis, and Ansoff matrix to understand the company's current situation, and find products suitable for the company's development according to its advantages. Return to the market to find the reason for product demand. Out-of-band control is becoming essential and obvious in the industrial Internet of Things. Final step, use the proposition value to discuss in depth the problems that the current products on the market cannot meet, understand the product needs, and draw up short, medium, and long-term plans through the T-plan.
Expect to allocate enterprise resources by T-plan, achieve the highest rate of return with the least amount of enterprise resources, and check whether there is a change in market demand through the product life cycle and value proposition canvas. If there are changes, through adjustment, the necessary resources are reorganized so that the resource can be used effectively.
Identify customer needs, review the market from time to time, make products that customers need, take customer service as the priority goal, boldly try the market, and serve customers carefully to stay on the market for a long time.
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