人機互動介面設計的趨勢，從傳統的僅以使用者為中心的單一產品設計思考模式，逐漸擴大為以整體服務系統為範圍加以考量，譬如現今的智慧型手機、平板電腦、電子書與智慧型互動看板等數位行動裝置，都與使用者一同被涵蓋在廣義的服務系統中，成為系統元件的一部分，以提供使用者友善的互動服務體驗以及創新的服務模式。在趨勢引領下，人機互動模式不斷更新，手勢辨識、擴增實境等技術，均已成為人與電腦互動的通道，其應用範圍也越來越廣，而其中一項最新的發展為O2O(Online to Offline，網路平台到實體通路)的虛實整合模式，讓在實體世界中的使用者能透過不同的數位行動裝置與虛擬商務服務系統互動，進而引領使用者至實體通路消費，以達到虛實整合之目的。雖然傳統的人機互動的研究提供了各種研究框架來描述互動介面和活動，但仍缺乏一個互動規範，可清楚地描述人機互動的流程與方式。本研究提出一套互動體驗規劃系統，包含互動脈絡說明、互動體驗藍圖、互動類型和樣態，透過規劃、設計、分析與診斷，可具體化的建構O2O服務系統的互動設計概念，此外，本研究也使用案例研究以落實和驗證此方法，因此，互動體驗規劃系統可成為設計師與工程師之間溝通的工具，並形成系統化和具體化的互動設計架構，以有效地發展發展一套創新虛實整合商務。

Information technology products such as smart phones, tablet PCs, eBooks and the intelligent-interactive digital signage have evolved and merged with the service systems to provide user-friendly user-interfaces and innovative service patterns. Online-to-offline (O2O) service model is one of the newest developments in the service systems where users in the physical world can interact with service system in the cyberspace through various devices. Although traditional HCI studies have provided various research frameworks to describe interfaces and activities involved, there is a lack of interaction specifications which can clearly describe HCI in the realm of O2O service systems. This study proposed a systematic approach of interaction experience planning system for online-to-offline (O2O) proximity commerce, and presented a case study to implementation and validate this approach. The approach contains contextual description, interaction experience blueprint, interaction types and interaction patterns. The interaction experience planning system, thus provides a common ground for designers and engineers to communicate and develop a concrete interaction design effectively.

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