近年來隨著空調機種如變頻多聯式空調設備之不斷開發以及冰水主機磁浮式壓縮機的開發成功，牽動了中央空調市場市占率減少了30%，工程公司如何因應市場如此大的驟變，再加上台灣的空調市場因各項產業建廠或投資逐漸飽和已慢慢萎縮，如何在惡劣環境中求生存且能突破重圍，已是目前空調公司的燃眉之急。
中小企業要在如此競爭市場中求生存，必須要不斷做好差異化創新，提高競爭優勢，在品質與服務上解決客戶的痛點，並做好成本價值創新，以力求和同業之間有價格競爭的能力。
本研究個案公司是一家技術導向與服務的公司，核心能力是空調設計施工及維修服務，本研究探討核心能力為客戶提供的品質快捷服務及創新價值，並探討從客戶需求面的價值要素圖來決定能提供給客戶的價值要素，以解決客戶的問題及需求，並將此價值要素加入到設計施工及服務中，重新創造企業的商業模式，提升企業的形象之價值。

As the advanced development of the various air conditioner machines, such as the multi-split type air conditioner VRV inverter and AMBC chiller units compressor, the market share of central air conditioning has decreased nearly 30%. In the severe environmental condition, including the major change and declining market in Taiwan, the issue of how to survive and thrive through the difficulty has become the desperate urgency and key concern of engineering companies.
In such intense competition, the small and medium enterprises have to constantly persist in differentiated innovation in order to upgrade the competitive advantage. By solving customer pain points with high quality and service and by managing the cost value, the company has the capability to compete with horizontal industry.
The case study on the business model is an engineering company that focus on high quality of technical and service. The competence of the company are air conditioning design, construction and maintenance. The core value of the thesis is to provide the fine quality, high-speed service and the value innovation to the costumers. The study also investigate the essential element in consumer needs to deal and solve the problems. In addition, add the factor value in design construction and service to recreate and initiate the new business model so as to improve the corporate image.

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紀俊瑯，2015。蒸發式冷卻技術應用於行動通訊機房空調之節能效益研究。國立台北科技大學冷凍空調工程系所碩士論文。
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