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研究生： Gloria Poellmann
Gloria Poellmann
論文名稱： Economic-Ecological Factors that Must Be Given to Make Delivery Logistics in Rural Areas Attractive for Users and Profitable for Providers
Economic-Ecological Factors that Must Be Given to Make Delivery Logistics in Rural Areas Attractive for Users and Profitable for Providers
指導教授： 王孔政
Kung-Jeng Wang
口試委員: 何秀青
Mei Ho
Tobias Bernecker
Tobias Bernecker
學位類別： 碩士
Master
系所名稱： 管理學院 - 管理學院MBA
School of Management International (MBA)
論文出版年： 2021
畢業學年度： 109
語文別： 英文
論文頁數： 139
中文關鍵詞： Delivery Logistics 、Rural Areas 、Transportation Services 、Rural Region Economics 、Delivery Logistics (Service) Provider 、User of Delivery Logistics (Services)
外文關鍵詞： Delivery Logistics, Rural Areas, Transportation Services, Rural Region Economics, Delivery Logistics (Service) Provider, User of Delivery Logistics (Services)
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    • The factors influencing delivery logistics in rural areas from the perspective of providers and users are critical to logistics performances. In order to ensure nationwide supply in an economically, ecologically and socially justifiable manner, it is particularly important for rural regions to develop reliable delivery (and pick-up) concepts and to constantly drive them forward. In this study, factors influencing this are identified and substantiated by quantitative data. The present study to suggests to replace traditional concepts, it is es- sential to portray the circumstances of the region under investigation and to examine them for possible synergies.
    The thesis was carried out in cooperation with a company, which will be presented in the course of the thesis as well as the concrete reference to internal company projects.

    The factors influencing delivery logistics in rural areas from the perspective of providers and users are critical to logistics performances. In order to ensure nationwide supply in an economically, ecologically and socially justifiable manner, it is particularly important for rural regions to develop reliable delivery (and pick-up) concepts and to constantly drive them forward. In this study, factors influencing this are identified and substantiated by quantitative data. The present study to suggests to replace traditional concepts, it is es- sential to portray the circumstances of the region under investigation and to examine them for possible synergies.
    The thesis was carried out in cooperation with a company, which will be presented in the course of the thesis as well as the concrete reference to internal company projects.

    Acknowledgement IV Abstract ..V List of Figures XI List of Tables XII List of Abbreviations and Acronyms XIII 1 Introduction 1 1.1 Relevance of the Topic 1 1.2 Delimitation of the Topic 3 1.3 Research Methodology 4 1.4 Structure of the Thesis 7 2 Cooperating Company 9 2.1 Basic Information about the Company 9 2.2 Projects Connected to Delivery Logistics in Rural Areas 9 2.2.1 Integration of Freight Logistics in On-Demand Passenger Transport Systems 9 2.2.2 Study for the Establishment of Micro Depots in Freight Delivery 10 3 Theoretical Understanding 11 3.1 E-Commerce 11 3.2 Classification of the Term ‘Delivery Logistics’ 11 3.3 Classification of ‘Rural Areas’ 16 3.4 Stakeholder Classification 18 3.4.1 Delivery Logistics (Service) Provider 18 3.4.2 User of Delivery Logistics (Services) 20 4 Primary Data Collection 21 4.1 Methodology 21 4.2 User Survey Development 22 4.2.1 Inquiry of Rurality 22 4.2.2 ‘RegioStaR’ 23 4.2.3 Ordering Behavior 24 4.2.4 Economic-Ecological Influencing Factors 25 4.2.5 User-Survey Data Collection 26 4.3 Provider Survey Development 27 4.3.1 Inquiry of Rurality 28 4.3.2 Delivery Behavior 28 4.3.3 Economic-Ecological Influencing Factors 29 4.3.4 Data Collection 30 5 Data Evaluation 32 5.1 User Survey Evaluation 32 5.1.1 Allocation to Rural Areas 50 5.1.2 Significance of the Sample Size 53 5.1.3 Statistical Methods and Data Basis 53 5.1.4 Statistical Evaluation 53 5.1.5 Data Compared to the Urban Area 67 5.1.5.1 Statistical Evaluation 67 5.1.5.2 Comparison 79 5.1.6 Factors to Make Delivery Logistics Attractive 85 5.2 Provider Survey Evaluation 88 6 Summary and Discussion 93 6.1 Summary and Conclusion 93 6.2 Perspectives and Limitations 94 List of References XI Appendix

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