研究生: |
Munkhgerel Ganbat Munkhgerel Ganbat |
---|---|
論文名稱: |
A Case Study of Sharing Economy of Taxi Service in Mongolia A Case Study of Sharing Economy of Taxi Service in Mongolia |
指導教授: |
劉代洋
Day-Yang Liu |
口試委員: |
鄭仁偉
Jen-Wei Cheng Hsu, Hsin-Fang Hsu, Hsin-Fang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理學院MBA School of Management International (MBA) |
論文出版年: | 2020 |
畢業學年度: | 108 |
語文別: | 英文 |
論文頁數: | 47 |
中文關鍵詞: | Sharing economy 、Taxi service 、Ride sharing 、Transportation networking company |
外文關鍵詞: | Sharing economy, Taxi service, Ride sharing, Transportation networking company |
相關次數: | 點閱:365 下載:0 |
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Sharing economy concept is dramatically penetrating to all types of industries and creating challenges or opportunities to traditional industries across the globe.
Sharing economy companies in transportation industry are expanding their businesses beyond bicycle sharing into international freight sharing services. One of them, ridesharing service has attracted many startups and they are willing to provide more convenient and advanced services than traditional taxi companies have been able to offer.
In Ulaanbaatar, the capital city of Mongolia, taxi service is not safe, accessible and well qualified enough. It is easily seen from the statistics that in the latest 3 years about 20000 of taxi service related crimes are registered. The industry is underserviced and individuals with private vehicles are playing in major role in taxi service in the city, which means hijacking is very popular. As 2019, international ridesharing companies like Uber, Grab are not working in Mongolia, but some local companies started to work for improving the current situation in taxi service and introducing smart device applications such as UBcab and Beeco.
The ridesharing business model in Mongolia would be very interesting case to be discussed. The research focus areas are:
To define challenges facing to transportation networking companies in Mongolia.
To recommend solutions to the challenges.
This research shows that there is high potential to increase the transportation service efficiency by use of sharing economy business model in Mongolia. But sharing economy in transportation has been relatively new industry in Mongolia; there still has not been well-developed government policy to support it.
Sharing economy concept is dramatically penetrating to all types of industries and creating challenges or opportunities to traditional industries across the globe.
Sharing economy companies in transportation industry are expanding their businesses beyond bicycle sharing into international freight sharing services. One of them, ridesharing service has attracted many startups and they are willing to provide more convenient and advanced services than traditional taxi companies have been able to offer.
In Ulaanbaatar, the capital city of Mongolia, taxi service is not safe, accessible and well qualified enough. It is easily seen from the statistics that in the latest 3 years about 20000 of taxi service related crimes are registered. The industry is underserviced and individuals with private vehicles are playing in major role in taxi service in the city, which means hijacking is very popular. As 2019, international ridesharing companies like Uber, Grab are not working in Mongolia, but some local companies started to work for improving the current situation in taxi service and introducing smart device applications such as UBcab and Beeco.
The ridesharing business model in Mongolia would be very interesting case to be discussed. The research focus areas are:
To define challenges facing to transportation networking companies in Mongolia.
To recommend solutions to the challenges.
This research shows that there is high potential to increase the transportation service efficiency by use of sharing economy business model in Mongolia. But sharing economy in transportation has been relatively new industry in Mongolia; there still has not been well-developed government policy to support it.
1. Asian development bank. (2015) “Transportation sector assessment summary”
2. Beeco ride sharing application’s official website. http://www.beeco.mn/.
3. David Foldez, Csaba Csiszar.(2017) “Model of information system for combined ride-sourcing service”
4. Ginger Goodin, P.E, Maarit Moran. (2017) “Transportation Network companies”
5. Hannes Virkus. (2017) “Ridesharing companies’ best practices for global expansion”.
6. https://www.priceoftravel.com/555/world-taxi-prices-what-a-3-kilometer-ride-costs-in-72-big-cities/
7. Laurell and Sandstorm. (2017) “ICT enabled platforms for ex-changes of goods and services drawing on non-market logic such as sharing, lending, gifting and swapping as well as market logics such as renting and selling.”
8. Laurent Franckx, Inge Mayeres. (2016) “Future trends in mobility: the rise of the sharing economy and automated transport”.
9. Magnus Ofstad. (2017) “The Rise of Ridesharing Platforms: An Uber-assessment of bits and atoms”
10. Marianne Vanderschurena* and Jennifer Baufeldta. (2017) Ride-sharing: A potential means to increase the quality and availability of motorised trips while discouraging private motor ownership in developing cities?.
11. Mongolian National Statistical information service. www.1212.mn.
12. Mongolian, integrated legal information system. https://www.legalinfo.mn
13. Public taxi service classification and definition. General requirements MNS 51:2002. http://www.traffic-institute.mn/e_standart/e-05/e-05-11.html.
14. Sachin Mittal. (2019) “Ride sharing, profitable or not? DBS group research”.
15. Shaheen and Chan. (2016) “Categories of shared mobility”.
16. Sigfried RJ Eisenmeier. (2018) “Ride-sharing platforms in developing countries: effects and implications in Mexico City.”.
17. Syed Hassan Ahmed, Muhammad Toaha Raza Khan. (2017) “Bringing New Technologies to Developing Countries: Ride-Hailing Apps as a Use Case”.
18. UBcab company’s official website. www.ubcab.mn.