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研究生: Munkhgerel Ganbat
Munkhgerel Ganbat
論文名稱: A Case Study of Sharing Economy of Taxi Service in Mongolia
A Case Study of Sharing Economy of Taxi Service in Mongolia
指導教授: 劉代洋
Day-Yang Liu
口試委員: 鄭仁偉
Jen-Wei Cheng
Hsu, Hsin-Fang
Hsu, Hsin-Fang
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理學院MBA
School of Management International (MBA)
論文出版年: 2020
畢業學年度: 108
語文別: 英文
論文頁數: 47
中文關鍵詞: Sharing economyTaxi serviceRide sharingTransportation networking company
外文關鍵詞: Sharing economy, Taxi service, Ride sharing, Transportation networking company
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  • Sharing economy concept is dramatically penetrating to all types of industries and creating challenges or opportunities to traditional industries across the globe.
    Sharing economy companies in transportation industry are expanding their businesses beyond bicycle sharing into international freight sharing services. One of them, ridesharing service has attracted many startups and they are willing to provide more convenient and advanced services than traditional taxi companies have been able to offer.
    In Ulaanbaatar, the capital city of Mongolia, taxi service is not safe, accessible and well qualified enough. It is easily seen from the statistics that in the latest 3 years about 20000 of taxi service related crimes are registered. The industry is underserviced and individuals with private vehicles are playing in major role in taxi service in the city, which means hijacking is very popular. As 2019, international ridesharing companies like Uber, Grab are not working in Mongolia, but some local companies started to work for improving the current situation in taxi service and introducing smart device applications such as UBcab and Beeco.
    The ridesharing business model in Mongolia would be very interesting case to be discussed. The research focus areas are:
     To define challenges facing to transportation networking companies in Mongolia.
     To recommend solutions to the challenges.
    This research shows that there is high potential to increase the transportation service efficiency by use of sharing economy business model in Mongolia. But sharing economy in transportation has been relatively new industry in Mongolia; there still has not been well-developed government policy to support it.


    Sharing economy concept is dramatically penetrating to all types of industries and creating challenges or opportunities to traditional industries across the globe.
    Sharing economy companies in transportation industry are expanding their businesses beyond bicycle sharing into international freight sharing services. One of them, ridesharing service has attracted many startups and they are willing to provide more convenient and advanced services than traditional taxi companies have been able to offer.
    In Ulaanbaatar, the capital city of Mongolia, taxi service is not safe, accessible and well qualified enough. It is easily seen from the statistics that in the latest 3 years about 20000 of taxi service related crimes are registered. The industry is underserviced and individuals with private vehicles are playing in major role in taxi service in the city, which means hijacking is very popular. As 2019, international ridesharing companies like Uber, Grab are not working in Mongolia, but some local companies started to work for improving the current situation in taxi service and introducing smart device applications such as UBcab and Beeco.
    The ridesharing business model in Mongolia would be very interesting case to be discussed. The research focus areas are:
     To define challenges facing to transportation networking companies in Mongolia.
     To recommend solutions to the challenges.
    This research shows that there is high potential to increase the transportation service efficiency by use of sharing economy business model in Mongolia. But sharing economy in transportation has been relatively new industry in Mongolia; there still has not been well-developed government policy to support it.

    ABSTRACT 1 TABLE OF CONTENT 3 LIST OF FIGURES 5 LIST OF TABLES 6 CHAPTER I INTRODUCTION 7 III.1 Research Background and Motivation 7 III.2 Research Objectives 8 III.3 Research Content 8 III.4 Research contribution and Limitation 9 CHAPTER II LITERATURE REVIEW 10 IV.1 Transportation networking 10 IV.2 Global trends of transportation networking 20 IV.3 Literature review 21 CHAPTER III RESEARCH METHODOLOGY 25 IV.1 Research design 25 IV.2 Interview process 26 CHAPTER IV INDUSTRY ANALYSIS 27 IV.1 Mongolian transportation sector 27 IV.2 Five forces analysis 30 IV.3 Company introduction 35 CHAPTER V CASE ANALYSIS 41 V.1 Background and key issues 41 V.2 Strategy implementation 42 V.3 Future plan 43 CHAPTER VI CONCLUSION 45 VI.1 Conclusion 45 VI.2 Recommendations 45 REFERENCES 47

    1. Asian development bank. (2015) “Transportation sector assessment summary”
    2. Beeco ride sharing application’s official website. http://www.beeco.mn/.
    3. David Foldez, Csaba Csiszar.(2017) “Model of information system for combined ride-sourcing service”
    4. Ginger Goodin, P.E, Maarit Moran. (2017) “Transportation Network companies”
    5. Hannes Virkus. (2017) “Ridesharing companies’ best practices for global expansion”.
    6. https://www.priceoftravel.com/555/world-taxi-prices-what-a-3-kilometer-ride-costs-in-72-big-cities/
    7. Laurell and Sandstorm. (2017) “ICT enabled platforms for ex-changes of goods and services drawing on non-market logic such as sharing, lending, gifting and swapping as well as market logics such as renting and selling.”
    8. Laurent Franckx, Inge Mayeres. (2016) “Future trends in mobility: the rise of the sharing economy and automated transport”.
    9. Magnus Ofstad. (2017) “The Rise of Ridesharing Platforms: An Uber-assessment of bits and atoms”
    10. Marianne Vanderschurena* and Jennifer Baufeldta. (2017) Ride-sharing: A potential means to increase the quality and availability of motorised trips while discouraging private motor ownership in developing cities?.
    11. Mongolian National Statistical information service. www.1212.mn.
    12. Mongolian, integrated legal information system. https://www.legalinfo.mn
    13. Public taxi service classification and definition. General requirements MNS 51:2002. http://www.traffic-institute.mn/e_standart/e-05/e-05-11.html.
    14. Sachin Mittal. (2019) “Ride sharing, profitable or not? DBS group research”.
    15. Shaheen and Chan. (2016) “Categories of shared mobility”.
    16. Sigfried RJ Eisenmeier. (2018) “Ride-sharing platforms in developing countries: effects and implications in Mexico City.”.
    17. Syed Hassan Ahmed, Muhammad Toaha Raza Khan. (2017) “Bringing New Technologies to Developing Countries: Ride-Hailing Apps as a Use Case”.
    18. UBcab company’s official website. www.ubcab.mn.

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    全文公開日期 2025/01/06 (校外網路)
    全文公開日期 2025/01/06 (國家圖書館:臺灣博碩士論文系統)
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