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研究生: 巴隆喀
Wijanarko - Sukma Pamungkas
論文名稱: A Case Study of Network Approach Strategic Management on Video Game Developers in Indonesia
A Case Study of Network Approach Strategic Management on Video Game Developers in Indonesia
指導教授: 劉代洋
Day-yang Liu
口試委員: 鄭仁偉
Jen-Wei Cheng
陳守維
Shou-Wei Chen
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理學院MBA
School of Management International (MBA)
論文出版年: 2013
畢業學年度: 101
語文別: 英文
論文頁數: 73
中文關鍵詞: SMEfirm growthnetwork approach strategic managementsocial capitalembeddedness
外文關鍵詞: SME, firm growth, network approach strategic management, social capital, embeddedness
相關次數: 點閱:284下載:3
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  • In these past 5 years, economic growth in Indonesia is climbing and may expand more in 2013. Micro, Small and Medium-sized Enterprises (MSMEs) are one of the key sources of economic growth in Indonesia. Many firms from the same industry form a business community, and it can become a network of inter-organizational relationships or business networks for the firm. SMEs need to implement network approach strategic management by managing the business networks they had and creating business strategy based on the networks’ resources and competencies to gain competitive advantages.
    In order to grow using network approach strategy a firm should know what’s the nature of the business environment where they reside and formulate business strategy that define what resources and competencies the company possesses by itself, and what it aims to acquire from external organizations and what kind of linkages it needs to have to access those required external resources and competencies. It needs also be concerned with the resources and competencies that the existing relationship portfolio provides and the means of developing and exploiting that portfolio. And implement the strategy by doing strategic management activities in networks.


    In these past 5 years, economic growth in Indonesia is climbing and may expand more in 2013. Micro, Small and Medium-sized Enterprises (MSMEs) are one of the key sources of economic growth in Indonesia. Many firms from the same industry form a business community, and it can become a network of inter-organizational relationships or business networks for the firm. SMEs need to implement network approach strategic management by managing the business networks they had and creating business strategy based on the networks’ resources and competencies to gain competitive advantages.
    In order to grow using network approach strategy a firm should know what’s the nature of the business environment where they reside and formulate business strategy that define what resources and competencies the company possesses by itself, and what it aims to acquire from external organizations and what kind of linkages it needs to have to access those required external resources and competencies. It needs also be concerned with the resources and competencies that the existing relationship portfolio provides and the means of developing and exploiting that portfolio. And implement the strategy by doing strategic management activities in networks.

    Table of Contents Abstract i Acknowledgement ii Table of Contents iii List of Tables v List of Figures vi Chapter 1: Introduction 1 1.1 Research Background and Motivation 1 1.2 Research Objectives 2 1.3 Research Content and Flowchart 3 Chapter 2: Literature Review 6 2.1 The Embeddednes of Social Capital 6 2.2 Communities and Networks 9 2.3 Firm Growth Theory and Firm Size 10 2.4 Network Approach on Strategic Management 14 Chapter 3: Research Methodology 21 3.1 Research Design 21 3.2 Data Sources 21 Chapter 4: Industry Analysis & Introduction of the Company 23 4.1 SME Classification in Indonesia 23 4.2 Video Game Industry in Indonesia 24 4.3 Overview of the Companies 32 Chapter 5: Case Study Analysis 35 5.1 Indonesian Video Game SMEs Background 35 5.2 The Importance of Having A Network for Indonesian Video Game SMEs 40 5.3 Indonesian Video Game SMEs’ Network Approach Strategy 45 5.4 Summary of Key Success Factors of Indonesian Video Game Developers’ Network Approach Strategy 50 Chapter 6: Conclusions, and Recommendations 52 6.1 Conclusions 52 6.2 Recommendations 53 6.3 Further Research and Research Limitation 54 References 56 Appendix A – Interview Questions List 62

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