零售業成為整個內需市場活絡及金字塔的最底端的礎石。是最基礎也是最
重要的角色。
一個成功的商場設計，不僅只是良好的人流物流車流規劃。從利用流暢的
車流將貨物運送到儲放處，以流暢的運送路徑將其置放到指定貨架，最後良好
的動線規劃將顧客從入口吸引到指定位置購物並結帳完成。
本研究試圖以便利感(convenience)與擁擠感(crowded)交互主導購物情境
與購物滿意度的重要條件。研究方法首先以田野調查，將大型購物賣場走道空
間做數值個案分析。另外以無障礙空間中法規作為限制因素。綜合數據以照片
模擬問卷情境。藉由照片模擬走道情境。
以消費者觀感設計問卷問項；另一方面詢問業方貨架擺放是否會造成熱銷
感，作為另一個變數。其間以統計手法分析消費者對於不同的貨架擺放最佳寬
度範圍，以及業方配置意涵，作為設計參考準則的建立。問卷內容以二維象限
法歸結。以走道寬度X 軸，視覺與心理感受為Y 軸。
本資料希望給與建築從業設計師反饋參考值。將參與式設計的一部分導入
使用者及規劃使用者場域。好的設計參考資料應當依照環境及時代文化背景不
同而修正，數值分析必將成為賦與自我修正機制的資料庫集成的方法。
以現況調查及法規限制作為三種走道寬度模擬值，再由統計手法分析問卷
資訊後，本研究設計問卷分析後有以下成果：
1.消費者及業方在問卷分析呈現的趨勢下，最小走道寬度趨勢1.5m 成
立。
2.業者與消費者對走道寬度皆有共識，但是無法清楚的表達出走道寬度
物理量與心理量的差異。

Retail active is the foundation of entire domestic market and the bottom of the
pyramid.
A successful mall design, not only require the complete passenger flow and
freight traffic but also deliver goods to store office smoothly. It also smooths the
path to the placement of the delivery to the designated shelf. A good route should
guide the customer from the entrance to the specified location shopping and
checkout.
This study attempts to facilitate a sense of convenience and the crowded
feeling (crowded) interactive context driven shopping and shopping an important
condition for satisfaction. The research methodology will be implemented by
analyzing shopping store aisle space in a numerical way. Besides, think of barrierfree
space in the regulations as a limiting factor.
Questionnaire will be represented in a way of space simulation integrated
with photos.
Comprehensive analysis of the survey was to side with the users of integrated
perception of the industry trends, through the analysis of statistical methods, form
design of this study confirmed that the width of the aisle and to facilitate smooth
- iii -
passage of the canonical correlation numbers significantly. This means that the
user expectations in the aisle width to facilitate passage of the aisle in the industry
in designing the questionnaire and reached wide consensus. This chart will define
“aisle width” as X direction and “visual experience” as Y direction.
It is expected that this information feedback to the reference value of building
practitioners designers. And the users of the user and planning to join the field of
design part. Numerical analysis will become a trend, a prediction and will follow
the environmental and cultural backgrounds are different times, endowed with
self-correction mechanism for database integration.
Now, the control width of the three analog values, and then use statistical
methods to analyze the survey data, analyzing the survey results are as follows:
1. Consumer and business trends survey, the minimum aisle width of 1.5
meters established trend.
2. Aisle width of the industry and consumers consensus. However, the width
of the aisle can not be clearly expressed, the contents of physical and
psychological differences.

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