隨著全球化的發展趨勢，市場環境的變化與消費者的需求也不斷進行改變，企業面臨了比以往更複雜的產業環境，使得組織面對動盪的市場變動時，需要擁有快速的競爭能力，以應付改變。而這當中競爭能力的來源，需靠平時的累積，以提升自我的競爭優勢，但企業發展中，不能單著重於現有的市場經營，還需要著眼未來的市場廣度然而在企業資源有限的情況下，企業陷入短期深耕或是長期發展的兩難，使得平衡衝突與矛盾成為企業急需發展的競爭力所在，左右開弓能力(Ambidexterity Capability)在此提供解決的方式，成為這世代企業生存的關鍵。
本研究透過「左右開弓能力」為觀點，以個案研究的方式，呈現企業在面對發展矛盾與衝突的決策過程，從該理論架構整理出一套運行模式，從「識別與再造」、「共識」、「權衡」、「資源和諧」四種模式，通過個案公司的經營模式進行分析，討論企業透過內部競爭的手段，如何將組織內的競爭轉化成企業向前發展的動力，並使資源在過程中不浪費的配置在適當的發展重點之中，讓企業發展暨具有遠見，也能兼顧現有市場的開發。最後，分析而歸納出一套左右開弓能力的運行機制，期望未來組織面對衝突發生的過程，能夠參考此操作內部競爭的流程機制，幫助公司發展出左右開弓能力解決矛盾，並提升市場發展的敏捷性。

With the development of globalization, the market environment and needs for consumers are facing intense changes. Since the corporations are facing more complex business environment, they have to cultivate better competitive ability to cope with the turbulence of market variation and it relies on the daily accumulation to accelerate their competition advantages. However, within limit resources, the corporations are facing the dilemma of choosing long term development or targeting the existing customers. In this case, knowing how to mediate conflicts and contradiction becomes the priority for the corporation. Ambidexterity here provides the solution and becomes the key to survival.
The case study here adopts the principles of ambidexterity to design four modes of paradox balance: Identify and Reconfiguration, Consensus, Trade off, Resources Orchestration. The modes here serve the role of helping organizations balance the development conflict by setting the long-term market goals and exploring potential customers. Last, we expect to use the ambidexterity system helping the organization face the development paradox, handling internal competitions and cultivate sensitivities for market development.

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