隨著社群網站與電子商務的興起，人們每日觀看數位影像頻率大增，而影像作為時尚傳播重要之媒介，人們從網站、社群平台接收流行資訊的影像量逐漸大過於傳統報章雜誌。本論文使用心理物理學實驗方法，探討色彩調和之服飾配色應用，透過實驗結果的分析，能夠為平常對於服飾色彩搭配困擾的人帶來一點參考性建議。
本論文包含兩個實驗，實驗一「整體配色：女性影像」與「整體配色：男性影像」。分別針對上衣顏色、褲子顏色、膚色進行物理量控制及測量，並對兩種服裝樣式做同樣之顏色組合，接著透過心理物理學方法分析受測者對於觀看不同配色組合之心理評價。最後，亦針對色彩調和模型進行測試。
實驗一結果發現，性別對於所有量尺之整體心理評價有顯著差異性；樣式對於所有量尺之整體心理評價有顯著差異性；色彩調和模型之測試，Ou模型較無法應用於服飾雙色配色上，Huang模型表現較佳。
實驗二結果發現，四個量尺間相關性高；性別對於部分量尺之整體心理評價有顯著差異性；樣式對於部分量尺之整體心理評價有顯著差異性；色彩調和模型之測試，Ou模型較無法應用於服飾雙色配色上，Huang模型表現較佳；兩者之模型皆較實驗一佳。

With the rise of social media and e-commerce, the frequency of digital images being viewed everyday has greatly increased. As an important media for fashion, the amount of fashion information received by people from websites and social platforms is gradually larger than that of traditional newspapers or magazines. In this research, psychophysical experiments were conducted to investigate the application of colour harmony on apparel colour combinations. By analysizing the experimental results, hoping this research can bring some suggestions for those who have problems picking colour for apparel.
This research consists of two experiments. The first experiment investigated colour combinations for apparel in female images; the second experiment focused on male images. The experimental display was well controlled and measured to manipulate colours of the shirts, trousers and skintone respectively. The same set of color combinations was used for each of the two garment styles. The categorical judgement method was used for data analysis. The experimental data was used to verify existing color harmony models.
The results of the first experiment show that gender had significant effects on all scales; the style had significant effects on all scales; the color harmony model proposed by Ou and Luo did not perform well for the data obtained in the present study; the Huang model performed better.
The results of second experiment show that there was high correlation between the four scales. Gender had significant effects on some scales. The style had significant effects on some scales; the color harmony model proposed by Ou and Luo did not perform well for the data obtained in the present study; the Huang model performed better, both of two models were better than the first experiment.

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