臺灣金融自由化的開放政策，銀行數量迅速膨脹，金融機構家數過多導致市場過度競爭，銀行業為強化競爭優勢，有效提高競爭力，正從多方面著手改革。隨著網際網路的發達及資訊技術的一日千里，資訊科技的運用是近年來銀行提昇核心競爭力最有力的工具。銀行業者積極推動發展電子金融交易平台已是重要趨勢，利用高科技通訊設備及網際網路對客戶提供快速安全和低成本的服務，銀行業競爭越來越依賴速度和成本的競爭，贏家通常是擁有資訊科技優勢的銀行。
政府過去對國內金融機構的限制較多，公營行庫以傳統的存、放款經營方式為主，獲利來源為存放利差，一旦有新的銀行加入或有新的競爭者，獲利便被瓜分，進而造成普遍獲利能力下降，快速流失過去所保有的競爭優勢，國際競爭力嚴重不足。本研究即是以公營行庫為研究背景，透過制度理論觀點，並以個案探討方式，進行深入的探討與分析，探討銀行在發展電子金融交易平台的過程中，因資訊委外及組織模仿，導致金融業電子金融交易系統同構的成因。

Under the government’s policies to deregulate financial market in Taiwan, a large number of new banks are founded. Over-banking leads to over-competition. In order to reinforce their capability in fierce competition, all banks constantly adapt and innovate to ensure success in a growing market. As the development of internet and IT is booming, banks make the best of information technology to proliferate their capability to compete against others. It has become the trend to set up Electronic financial platform in financial market. Banks can provide their customers the security and low cost service by high technology and internet.
As the government owned banks had to comply with strict regulation and annoying bureaucracy, their main income is subjected to interest margin only. Once the new comers take part in the market, the public banks lose their profit-making and internationalization capability. We select one public bank as the subject in this thesis. By the view of institutional theory as well as case study, we discuss that the bank in the process of developing financial trade platform evolves IT isomorphism. Isomorphism will be emerged in the process of IT system outsourcing and organization imitation. The shaping factors of electronic financial exchange system isomorphism in banking industry will be discussed via analyzing the business ecosystem made by the bank, IT outsourcing providers and customers.

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