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研究生: 宋若廷
Ro-Ting Sung
論文名稱: 病患對人工智慧醫師的認知信任、情感信任及行為意圖之研究
A study of AI doctors' features, patients' trust, and behavioral intentions
指導教授: 朱宇倩
Yu-Qian Zhu
口試委員: 魏小蘭
Hsiao-Lan Wei
方郁惠
Yu-Hui Fang
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系
Department of Information Management
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 79
中文關鍵詞: 人工智慧AI 醫師醫療照護認知信任情感信任行為意圖
外文關鍵詞: Artificial Intelligence, AI doctors, healthcare, Cognitive Trust, Cognitive Trust, Behavioral Intentions
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  • 在現今科技持續進步與不斷轉型的社會,人工智慧在其中扮演著重要的角色,也隨處可見人工智慧的應用。而在近幾年來疫情的驅使下,人工智慧技術幫助大家一同對抗病毒,如:檢查、診斷、開立醫囑,甚至進行手術,皆能提升醫療品質、避免醫師與病患相互感染的風險。當醫療遇上科技,即成了智慧醫療;當人工智慧 (AI)成為醫師,即成了AI醫師。若是AI成為了醫師,民眾會接受其就醫看診嗎?

    本研究製作人工智慧應用於醫療之前導影片,再基於線上問卷蒐集了371份有效問卷,以醫師個人專業 (資訊透明性、擬人論、互動性)、管理與實踐 (問診時間與就醫價格)、醫師個人特質 (認知信任)、病患個人特質 (情感信任、科技樂觀性)四面向調查各因素是否影響其使用AI醫師之行為意圖。並由研究結果證實,民眾可能於AI醫師之資訊透明性、擬人論、互動性產生認知與情感信任,而認知與情感信任的信任程度不同、問診時間與就醫價格的多寡,皆為影響行為意圖重要因素之一。

    最後,儘管目前尚無AI醫師單獨看診之先例,但未來人工智慧勢必更加成熟,並且考量到臺灣國內智慧醫療發展等情況,本研究認為AI醫師議題有許多值得探討之處,在此也提出對於未來學者研究限制與建議以供參考。


    With the advance of science and technology and the social transformation nowadays, artificial intelligence plays an important role as it can be seen used in many fields. Driven by the epidemic in recent years, artificial intelligence has helped fight the difficulties, such as disease checking, diagnosis, prescribing and even surgeries. It improves the quality of healthcare and avoid risks of infections between doctors and patients.

    When healthcare meets technology, it becomes smart healthcare. When artificial intelligence becomes a doctor, it becomes an AI doctor. If AI becomes a doctor, how will the public accept for the medical treatment?

    In this study, a video was made for describing the AI medication scenario. And we collected 371 valid online questionnaires to assess doctors’ professionally relevant factors (Transparency, Anthropomorphism, Interactivity), management practices (Time and Price), doctors’ personal characteristics (Cognitive Trust) and Patients’ personal characteristics (Emotional Trust and Technology optimism). To investigate which factors affect people’s behavioral intentions toward using AI doctors. The results revealed that people may generate cognitive and emotional trust in the transparency, anthropomorphism, and interactivity of AI doctors. We can know that the different levels of cognitive trust, emotional trust, time and price are all significant factors that affect behavioral intentions.

    Finally, although there are no AI doctors diagnosing independently now, artificial intelligence is bound to become more mature in the future. Also, considering the development of smart healthcare in Taiwan, there’re worth discussing topics about AI doctors, which limitations and suggestions for future scholars' research are also proposed for reference.

    摘要 Abstract 致謝 目錄 表目錄 圖目錄 壹、緒論 一、研究背景與動機 二、研究問題與目的 三、研究架構 四、研究流程 貳、文獻探討 一、智慧醫療相關研究 二、信任 三、資訊透明性 四、擬人論 五、互動性 六、科技樂觀性 七、問診時間與就醫價格 參、研究模型與假說 一、研究架構 二、研究假說 肆、研究方法 一、研究設計 二、研究對象 三、研究變數定義 四、問卷情境構面及題項 伍、資料分析 一、敘述性資料統計 二、信效度分析 三、路徑係數分析與假說檢定 四、中介效果檢定 陸、結論與建議 一、研究發現與討論 二、學術與實務之貢獻 三、研究限制與未來研究建議 附錄 參考文獻

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