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研究生: 江御彰
Yu-Chang Chiang
論文名稱: 顧客保留價格隨時間變化之 供應商最佳產品組合訂價策略
An Analytical Approach to Bundling within Time Variant Customer Reserved price
指導教授: 周碩彥
Shuo-Yan Chou
口試委員: 王孔政
Kung-Jeng Wang
喻奉天
Vincent F. Yu
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業管理系
Department of Industrial Management
論文出版年: 2010
畢業學年度: 98
語文別: 英文
論文頁數: 36
中文關鍵詞: 訂價策略整合策略
外文關鍵詞: bundle strategy, Dynamic systems
相關次數: 點閱:235下載:2
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Since customer perception of services price varying over multiple time periods have not been research widely, an analytical model which applies a dynamic systems approach over multi-time periods is developed in this paper. The model is been considered in the context of subscription-based service bundling problem, a customer can adopt any one of offered bundles. The effect of varying in customer reserved price between time periods on optimal bundle pricing is analyzed. Discussion of Several management insights is provided after illustration of numerical examples. This paper also provided a procedure to formulate probabilities of a customer choosing which bundle in given price.


Since customer perception of services price varying over multiple time periods have not been research widely, an analytical model which applies a dynamic systems approach over multi-time periods is developed in this paper. The model is been considered in the context of subscription-based service bundling problem, a customer can adopt any one of offered bundles. The effect of varying in customer reserved price between time periods on optimal bundle pricing is analyzed. Discussion of Several management insights is provided after illustration of numerical examples. This paper also provided a procedure to formulate probabilities of a customer choosing which bundle in given price.

Abstract I Index II List of Figures III Table of contents IV CHAPTER 1 INTRODUCTION 1 CHAPTER 2 RELEVANT LITERATURE 2 CHAPTER 3 ANALYTICAL MODEL 4 3.1 Develop the entry dynamics of customers 5 3.2 Computing the entry dynamic in two bundles 5 3.3 Computing the entry dynamic in three bundles without surplus area 8 3.4 Computing the entry dynamic in three bundles with single surplus area 9 3.5 Computing the entry dynamic in three bundles with double surplus area 11 3.6 Develop a formulation for computing entry dynamic in multi-bundles 14 Procedure 1. Formulating the integration of surplus part 17 Procedure 2. Formulating the probability of consumer choose specific bundle. 17 CHAPTER 4 ILLUSTRATIVE EXAMPLES 21 4.1 Numerical example with two single item and one multi-item bundles, the customer reserved price of one item decreases progressively 21 4.2 Numerical example with two single item and one multi-item bundles, the customer reserved price of one item increases progressively 24 CHAPTER 5 ANALYSIS, MANAGERIAL INSIGHTS AND IMPLICATIONS 28 CHAPTER 6 CONCLUSION 33 REFERENCE 34

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