研究生: |
江御彰 Yu-Chang Chiang |
---|---|
論文名稱: |
顧客保留價格隨時間變化之
供應商最佳產品組合訂價策略 An Analytical Approach to Bundling within Time Variant Customer Reserved price |
指導教授: |
周碩彥
Shuo-Yan Chou |
口試委員: |
王孔政
Kung-Jeng Wang 喻奉天 Vincent F. Yu |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 工業管理系 Department of Industrial Management |
論文出版年: | 2010 |
畢業學年度: | 98 |
語文別: | 英文 |
論文頁數: | 36 |
中文關鍵詞: | 訂價策略 、整合策略 |
外文關鍵詞: | bundle strategy, Dynamic systems |
相關次數: | 點閱:235 下載:2 |
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Since customer perception of services price varying over multiple time periods have not been research widely, an analytical model which applies a dynamic systems approach over multi-time periods is developed in this paper. The model is been considered in the context of subscription-based service bundling problem, a customer can adopt any one of offered bundles. The effect of varying in customer reserved price between time periods on optimal bundle pricing is analyzed. Discussion of Several management insights is provided after illustration of numerical examples. This paper also provided a procedure to formulate probabilities of a customer choosing which bundle in given price.
Since customer perception of services price varying over multiple time periods have not been research widely, an analytical model which applies a dynamic systems approach over multi-time periods is developed in this paper. The model is been considered in the context of subscription-based service bundling problem, a customer can adopt any one of offered bundles. The effect of varying in customer reserved price between time periods on optimal bundle pricing is analyzed. Discussion of Several management insights is provided after illustration of numerical examples. This paper also provided a procedure to formulate probabilities of a customer choosing which bundle in given price.
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