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研究生: 黃世昌
SHIH-CHANG HUANG
論文名稱: 企業即時通訊軟體委外專案
The Outsourcing Project of Enterprise Instant Messenger
指導教授: 周子銓
Tzu-Chuan Chou
口試委員: 李國光
Gwo-Guang Lee
陳昭蓉
Jau-Rong Chen
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系
Department of Information Management
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 63
中文關鍵詞: 委外決策社會交換交易成本社會資本
外文關鍵詞: Outsourcing, Social exchange, Transaction cost, Social capital
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隨著即時通訊軟體的興起,其方便性讓政府機關及各大企業都相繼投入使用,雖報紙報導有提醒國人其安全性的疑慮,但仍無法改變大家的使用習慣。
本個案描述面對公司的指示來解決使用免費通訊軟體的資訊安全問題,個案主角經過評估後決定委外廠商,但因雙方都是首次接觸對方的產業,公司需要產品及功能,廠商需要新產業的參考客戶,期望能交換各取所需,雙方花了很多時間在溝通與測試軟體,但由於測試功能性不完整並在廠商的壓力下,其驗收條件沒有放置在合約內,以致產品交付項目時有所爭議,驗收時雙方有歧見,然經過導入及輔導上線期間的溝通,雙方取得共識並建立夥伴信任關係,個案公司後期甚至配合廠商的行銷活動,藉由介紹公司客戶給廠商並讓其取得成交,奠立開始交換不同產業合作想法。
本論文使用哈佛式個案撰寫法,包含個案本文及個案教學指引兩部分,個案教學指引對個案中的討論內容做詳細說明,主要議題有委外決策、社會交換理論、交易成本理論及社會資本理論,分別就文獻學說及個案分析進行探討,以實務驗證理論,理論引領實務方式,瞭解個案公司如何透過與廠商在導入過程中與廠商產生互信,進而開創雙方雙贏新局。


Since instant messenger was widely used in government and business, people ignored the security issues because of its convenience. Even the damage was severe, humans habit will not change easily.
This case study described the IT manager implemented enterprise instant messenger software to solve security issues of using free chatting applications by outsourcing. Kenmec, the name of case study company, required a solution as well as the supplier needed reference customer in mechanic industry. Both parties spent 9 months to test software and discuss the lack of functions. Under supplier’s pressure, a few software functions of acceptance test were not included in the contract. A disagreement raised in the closing stage of project. But both parties started to trust each other during the 2 year of implementation. After positive result of cooperation of supplier marketing campaign, the senior management of both side are thinking to seek a new business model to work with each other.
The Harvard case writing method was used for the case study and the teaching notes. The case study described and explained the whole processes of the case. The teaching notes included outsourcing, social exchange, transaction cost, and social capital. The trainees could understand how to evaluate a software solution and its implementation processes, and to develop customer-supplier relationship. Eventually, both parties can gain profit from cooperation of new business relationship.

摘要 I ABSTRACT II 誌謝 III 目錄 IV 表目錄 VI 圖目錄 VII 壹、個案本文 1 一、序場 1 二、集團簡介與個案背景 2 (一)發展沿革 2 (二)廣運機械工程股份有限公司(母公司) 4 (三)廣運集團資訊處 4 (四)免費通訊軟體的資安問題 5 三、評估最佳方案 6 (一)執行長的資安顧慮 6 (二)集團需求 7 (三)即時通訊軟體特性 8 四、軟體選定與時間壓力下簽約 13 (一)選定廠商與產品 13 (二)由產品功能角度測試 13 (三)實際工程執行測試 15 (四)客製的需求 17 (五)開發輔助程式、提升使用率 19 (六)無法立即解決的難題 21 (七)受限於時間壓力簽訂的合約 22 五、爭議與轉機 23 (一)功能不完備 23 (二)承諾未滿足 24 (三)轉機、相互合作 25 貳、個案教學指引 27 一、個案總覽 27 二、教學目標與適用課程 28 三、學員課前討論問題 31 四、個案背景 32 五、個案分析 33 課程目標一:委外決策(Outsourcing) 34 課程目標二:社會交換理論(Social exchange theory) 35 課程目標三:交易成本(Transaction cost theory) 36 課程目標四:社會資本(Social capital theory) 38 六、學習重點總結(TAKEAWAYS) 40 (一)委外決策(Outsourcing) 40 (二)社會交換(Social exchange theory) 40 (三)交易成本(Transaction cost theory) 41 (四)社會資本(Social capital theory) 41 七、教學建議 42 八、板書規劃 46 參、參考文獻 50 一、英文部分 50 二、中文部分 52 三、參考網站 53

一、英文部分
1.Cook, K. and Rice, E. (2003). “Social Exchange Theory in Handbook of Social Psycholog”, J. Delamater (Eds.). New York: Kluwer Academic/Plenum, pp. 53-76.
2.Chiou, J. S., Hsien, C.H. and Yang, C. H. (2004), “The Effect of Franchisors Communication, Service Assistance and Competitive Advantage on Franchisees Intentions to Remain in the Franchise System”, Journal of Small Business Management, 42(1), pp.19-36.
3.C. Jay Lambe , C. Michael Wittmann & Robert E. Spekman (2001) “Social Exchange Theory and Research on Business-to-Business Relational Exchange”, Journal of Business-to-Business Marketing, 8:3, 1-36, DOI: 10.1300/J033v08n03_01.
4.Ik‐Whan G. Kwon, Taewon Suh, (2005) "Trust, commitment and relationships in supply chain management: a path analysis", Supply Chain Management: An International Journal, Vol. 10 Issue: 1, pp.26-33.
5.Jae-Nam Lee & Young-Gul Kim (1999),”Effect of Partnership Quality on IS Outsourcing Success: Conceptual Framework and Empirical Validation”,Journal of Management Information Systems Vol. 15 , Issue 4.
6.James Coleman (1990), “Foundations of Social Theory”, Cambridge: Harvard University Press.
7.Jeffrey Pfeffer and Gerald R. Salancik(2003), “The External Control of Organizations: A Resource Dependence Perspective”, Stanford Business Books.
8.Karl V. Lins, Henri Servaes, and Ane Tamayo (2015), “Social Capital, Trust, and Firm Performance during the Financial Crisis”, The Journal of Finance, volume 72, issue 4, pp. 1785-1824.
9.Ken G. Smith, Stephen J. Carroll and Susan J. Ashford (1995), “Intra- and Interorganizational Cooperation: Toward a Research Agenda”, The Academy of Management Journal, Vol. 38, No. 1 (Feb., 1995), pp. 7-23.
10.Linda M. Peters, Charles C. Manz (2007), "Identifying antecedents of virtual team collaboration", Team Performance Management: An International Journal, Vol. 13 Issue: 3/4, pp.117-129.
11.Oliver E. Williamson (1981), “The Economics of Organization: The Transaction Cost Approach”, American Journal of Sociology, Volume 87, Issue 3 (Nov., 1981), pp 548-557.
12.Raymond E. Miles and Charles Curtis Snow (1978), “Organizational Strategy, Structure, and Process”, McGraw-Hill.
13.Robert Klepper (1995),“ The management of partnering development in I/S outsourcing”, Journal of Information Technology(1995)10, pp. 249-258.
14.Robert M. Morgan and Shelby D. Hunt (1994), “The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, Vol. 58, No. 3, pp. 20-38.
15.R. H. Coase (1937), “The Nature of the Firm”, Economica, New Series, Vol. 4, No. 16. (Nov., 1937), pp. 386-405.
16.Wilson, David T. and Venkat Mummalaneni. 1986. "Bonding and Commitment in Supplier Relationship: A Preliminary Conceptualization.", Industrial Marketing and Purchasing 1 (3): pp. 44-58.

二、中文部分
1.朱素玥(2010),交易成本理論與社會交換理論觀點下探討關係信任與關係學習對關係績效之影響, 國立屏東商業技術學院學報第十三期,頁211~238。
2.林科含(2015),以社會交換觀禮探討醫療機構與供應商夥伴依賴關係,僑光科技大學國際貿易碩士在職專班碩士論文。
3.房治均(2016),影響民眾購買社會企業商品意願因素之研究:社會交換理論觀點,銘傳大學企業管理學系碩士論文。
4.許道然(2001),公部門組織信任與組織公民行為關係之研究,國立政治大學公共行政研究所博士論文。
5.潘冠廷(2013),社會資本與信任關係-銀行委外資訊廠商個案分析,東吳大學商學院EMBA高階經營碩士在職專班碩士論文。
6.蔡明旭(2014),從交易成本觀點探討代理成本、資訊不對稱性與供應商議價能力之關聯性-台灣驗證、檢測服務業之實證,國立高雄大學亞太商管學系碩士班碩士論文。
7.羅仁智(2016),企業行動平台研發之個案研究,國立交通大學工學院工程技術與管理學程碩士論文。
8.葉建亨、黃文楨(2011),整合社會資本與社會交換理論探討虛擬社群知識分享意願,資訊管理學報第十八卷第三期,頁75~99。
9.鄭仁偉、黎士群(2001),組織公平、信任與知識分享行為之關係性研究,人力資源管理學報(2001)秋季號第一卷第二期,頁69~93。

三、參考網站
1.MBALib (MBA智庫網),網址 http://www.mbalib.com
2.Theories used in Outsourcing,網址https://catyuan1122.wordpress.com/2012/11/19/theories-used-in-outsourcing/。
3.Unite For Sight - Brief Definition of “Trust” and “Social Capital”, 網址 http://www.uniteforsight.org/community-development/course3/module1
4.Wikipedia (維基百科),網址 https://en.wikipedia.org/
5.中時電子報, 揪科取代LINE? 楊弘敦:僅鼓勵建議,網址: http://www.chinatimes.com/realtimenews/20160601003570-260407
6.經理人月刊-社會關係的建立:社會交換理論,網址 https://www.managertoday.com.tw/articles/view/1960
7.廣運機械工程股份有限公司,網址https://www.kenmec.com。
8.聯合影音,個資恐外洩 科技部:早知Line不安全,網址: https://video.udn.com/news/291214

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