對許多人來說，一生買賣房屋大都是一至二間，在購買上都會特別的謹慎，在找房子的過程中，房仲人員往往扮演非常重要的角色。信義房屋經過多年的耕耘，是台灣房仲業的龍頭，但是房仲業者眾多，競爭激烈，排名在前面的幾家大型房仲業者提出來的仲介服務與購屋保障都相去不遠，因此需要靠著不斷強化的數位能力與其他業者拉開距離。本論文從信義房屋對客戶瀏覽網站房屋物件時的網站體驗著手闡述，以及如何改善內部流程，以期能理解信義房屋的數位轉型，絕非一朝一夕可成，而是抱持著不斷提供客戶更好的服務思維，一步一步善用新科技來達成。

For many people, most of them buy and sell one to two houses in a lifetime, and they are particularly cautious in their purchases, and real estate agents often play a very important role in the process of finding a house. After years of hard work, Sinyi Realty is the leading real estate agent in Taiwan. However, there are many other real estate agents and the competition is fierce, and several large real estate agents are not far from each other in terms of agency services and home purchase guarantee. In this thesis, we will start from the website experience of Sinyi Realty and how to improve the internal process in order to understand that the digital transformation of Sinyi Realty cannot be achieved overnight, but with the mindset of constantly providing better services to customers and making good use of new technology step by step.

一、 英文期刊
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3. Michael E. Porter (2008), “The Five Competitive Forces That Shape Strategy,” Harvard Business Review, January
二、 參考網站
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11. 美通社 (2021), “昕力SysTalk.RPA助攻加速轉型 啟動信義房屋企業內部數位動能” 科技生活 (2/18), [available at https://www.techlife.com.tw/Article/40008].
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17. 林建甫, “台灣房價讓年輕人失去方向” 台灣經濟研究院, [available at https://www.tier.org.tw/comment/pec1010.aspx?GUID=ef6d9c87-85ca-40a8-b4c2-69c635207ba4].
三、 參考書籍
18. 陳建豪，2021。信義學。台北：遠見天下文化出版股份有公司。