台灣車輛產業初創於1953年，而後逐漸成長至今，隨著科技進步，國民生活品質提升，車主對乘車舒適性要求逐步提升，汽車空調雖非必需品，卻已是每車一台；汽車空調系統概分為冷氣、暖氣、送風、控制等四大系統，發展至今，無論結構、理論及材質等皆已臻於成熟，其產業也被歸類於“傳統產業”意思是產業生命週期已達成熟期，且其理論及性能變革也已趨緩，在此同時車輛產業的新一代變革：電動車，已是現在進行式，在此情況下本研究探索車輛產業未來趨勢，確立發展方向，並整理分析個案公司內部資源，將持續提升核心技術，加強核心產品差異化，擴大主力市場的滲透，和積極探索潛在市場，並藉此創造更大營收與商機。
本研究採取之步驟是先使用PEST分析檢視個案公司於政治、經濟、社會、科技等四項因素下的外在環境的影響與趨勢，再以五力分析探討產業內的議價力量與競爭威脅。其次整理個案公司內部資源，使用VRIO模型整理出企業自身內部優勢及劣勢，最後運用SWOT及TOWS梳理企業面臨的外部機會及威脅和企業自身內部優勢及劣勢，整理出WO、WT、SO、ST等四種策略。
最後綜合所有的結論找出個案公司未來的產品研發策略建議。使得個案公司能夠在市場競爭激烈下找到未來產業方向、技術趨勢及發展方向，並逐步的投入相關的研發技術和調整產品佈局，實現企業永續經營的美好未來。

Taiwan’s vehicle industry was founded in 1953 and has gradually grown. With technological advancement and the improvement of the quality of life of the people, consumers have gradually increased their requirements for passenger comfort. Although automobile air conditioners are not a necessity, they are already one per vehicle; automobile air conditioning systems Divided into four major systems: cooling, heating, air supply, and control, it has reached maturity regardless of structure, theory, and material. The industry is also classified as a "traditional industry", which means that the life cycle of the industry has reached maturity. At the same time, the new generation of changes in the vehicle industry: electric vehicles, is now an ongoing type. Under this circumstance, this research explores the future trends of the vehicle industry, establishes the development direction, and organizes Analyze the internal resources of the company in the case, continue to improve core technology, strengthen the differentiation of core products, expand the penetration of the main market, and actively explore potential markets, so as to create greater revenue and business opportunities.
The steps of this research first use PEST to analyze the influence and trend of the external environment of the case company under the four factors of politics, economy, society, and technology, and then use the five-force analysis to explore the bargaining power and competitive threats in the industry. Secondly, organize the internal resources of the individual company, use the VRIO model to find out the internal advantages and disadvantages of the company, and finally use SWOT and TOWS to find out the external opportunities and threats faced by the company and the internal advantages and disadvantages of the company, and sort out WO, WT, SO, ST Wait for four strategies.
Finally, all the conclusions are combined to find out the case company's future product development strategy recommendations. This enables the case company to find the future industry direction, technology trend and development direction under the fierce market competition, and gradually invest in related research and development technologies and adjust product layouts to achieve a bright future for the company's sustainable operation.

[1] 台灣區車輛工業同業公會, “汽車相關統計資料,” 2020. [線上]. Available: https://www.ttvma.org.tw/.
[2] 陳良忠, “台灣汽車工業發展歷程之回顧&汽車電子市場發展趨勢與策略之探討,” 車輛研究測試中心, 2007.
[3] 勤業眾信, “2020年汽車產業趨勢與展望,” 2020. [線上]. Available: https://www2.deloitte.com/tw/tc/pages/consumer-business/articles/RP20200213-automotive-report.html.
[4] F. H. A. S. a. M. U. Sven Beiker, “How the convergence of automotive and tech will create a new ecosystem,” 2016. [線上]. Available: https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/how-the-convergence-of-automotive-and-tech-will-create-a-new-ecosystem.
[5] 勤業眾信, “2021汽車產業趨勢與展望,” 2021. [線上]. Available: https://www2.deloitte.com/tw/tc/pages/consumer-business/articles/rp210126-2021-electric-vehicles-trends.html.
[6] 吳思華, 策略九說, 城邦文化, 2000.
[7] 王健銘, “電動車專用空調系統的發展應用及保護措施,” 車輛研測資訊, pp. 24-27, 2014.
[8] 勤業眾信, “2030電動汽車趨勢展望,” 2020. [線上]. Available: https://www2.deloitte.com/tw/tc/pages/consumer-business/articles/pr200924-2030-electricvehicle-trends.html.
[9] WIKIPADIA, “VRIO,” 2021. [線上]. Available: https://en.wikipedia.org/wiki/VRIO.
[10] WIKIPADIA, “強弱危機分析,” 2020. [線上]. Available: https://zh.wikipedia.org/wiki/%E5%BC%B7%E5%BC%B1%E5%8D%B1%E6%A9%9F%E5%88%86%E6%9E%90.
[11] WIKIPADIA, “Technology roadmap,” 2020. [線上]. Available: https://en.wikipedia.org/wiki/Technology_roadmap.
[12] WIKIPADIA, “海峽兩岸經濟合作架構協議,” 2020. [線上]. Available: https://zh.wikipedia.org/wiki/%E6%B5%B7%E5%B3%BD%E5%85%A9%E5%B2%B8%E7%B6%93%E6%BF%9F%E5%90%88%E4%BD%9C%E6%9E%B6%E6%A7%8B%E5%8D%94%E8%AD%B0.
[13] 陳信志, “台灣智慧電動車推動現況與政策方向,” 車輛研究測試中心, 2015.
[14] 104人力銀行, “104 人資學院新聞稿,” 11 2020. [線上]. Available: https://corp.104.com.tw/archive/files/news/20201110.pdf.
[15] 朱峻賢, “不畏疫情 台灣車市創下15年來銷售新高,” 2021. [線上]. Available: https://www.artc.org.tw/chinese/03_service/03_02detail.aspx?pid=13550.
[16] 資誠聯合會計師事務所, “美中貿易戰 資誠：台灣等8個亞洲經濟體受惠,” 2019. [線上]. Available: https://www.pwc.tw/zh/news/media/media-20190711-1.html.