建築與室內設計產業現今有關策略聯盟之相關議題在業界與學術界逐漸被重視亦廣泛探討，然而室內設計專案策略聯盟，並非集結夥伴共同執行即能獲得勝算與達成目標，因此在聯盟合作之前，必須審慎考量諸多現實層面，謹慎評估聯盟合作之動機、合作夥伴之設計屬性與合作模式等等因素。本論文以質化個案研究型式，探討室內設計服務策略聯盟面對營運困境所產生之合作動機的因素？因應動機之需求而發展出那些聯盟合作模式？並可產生整體之效益影響為何？本研究運用質化探討透過訪談不同設計公司之方式，深入解釋個案公司營運及聯盟之實際情境，進而提出適當的研究建議，期望能對室內設計服務產業進行策略聯盟時有所助益。

The related topics of the strategic alliances in the architecture and interior design industry are gradually being considered and discussed extensively in the industry and academia. However, the interior design project strategy alliance is not a goal for the collective partners to achieve the winning and achieving goals. Therefore, many realistic aspects must be carefully considered before the cooperation of the alliance. Carefully evaluate factors such as the motives for alliance cooperation, partner design attributes, and cooperation models. This paper uses qualitative case studies to explore the factors that motivate the cooperation motives of the Interior Design Service Strategy Alliance in the face of operational dilemmas？ Develop those alliance cooperation models in response to the needs of motivation？ What can be the overall effect？ This study uses qualitative discussions to provide insights into the actual situation of case company operations and alliances through interviews with different design companies. It then proposes appropriate research proposals and hopes to be helpful when it comes to strategic alliances in the interior design service industry.

ALBERS, Sascha; WOHLGEZOGEN, Franz; ZAJAC, Edward J. Strategic alliance structures: An organization design perspective. Journal of Management, 2016, 42.3: 582-614.
BELDERBOS, René; JACOB, Jojo; LOKSHIN, Boris. Corporate Venture Capital (CVC) investments and technological performance: Geographic diversity and the interplay with technology alliances. Journal of Business Venturing,
2018, 33.1: 20-34.
CHEAH, Charles YJ; CHEW, David AS; HUANG, Junbin. Marketing foreign interior design services in China. Building Research & Information,
2006, 34.6: 584-595.
CUI, Anna S.; O'CONNOR, Gina. Alliance portfolio resource diversity and firm innovation. Journal of Marketing, 2012, 76.4: 24-43.
DAS, T. K.; TENG, Bing-Sheng. A risk perception model of alliance structuring. Journal of International Management, 2001, 7.1: 1-29.
GRANET, Keith. The Business of Design: Balancing Creativity and Profitability. Chronicle Books, 2012.
GRUNWALD, Roman; KIESER, Alfred. Learning to reduce interorganizational learning: An analysis of architectural product innovation in strategic alliances. Journal of Product Innovation Management, 2007, 24.4: 369-391.
HAGEDOORN, John. Understanding the rationale of strategic technology partnering: Nterorganizational modes of cooperation and sectoral differences. Strategic management journal, 1993, 14.5: 371-385.
JUDGE, William Q; DOOLEY, Robert. Strategic alliance outcomes: a transaction‐cost economics perspective. British Journal of Management, 2006,17.1: 23-37.
KALE, Prashant; SINGH, Harbir; PERLMUTTER, Howard. Learning and protection of proprietary assets in strategic alliances: Building relational capital. Strategic management journal, 2000, 217-237.
KAPLINSKY, Raphael. Globalisation and unequalisation: What can be learned from value chain analysis?. Journal of development studies, 2000, 37.2: 117-146.
KEITH GRANET. The Business of Design: Balancing Creativity and Profitability.2015
KIM, Bongjin; BURNS, Michael L.; PRESCOTT, John E. The strategic role of the board: The impact of board structure on top management team strategic action capability. Corporate Governance: An International Review,
2009, 17.6: 728-743.
KRISHNAN, Rekha; MARTIN, Xavier; NOORDERHAVEN, Niels G. When does trust matter to alliance performance?. Academy of Management journal,
2006, 49.5: 894-917.
NIESTEN, Eva; JOLINK, Albert. The impact of alliance management capabilities on alliance attributes and performance: a literature review. International Journal of Management Reviews, 2015, 17.1: 69-100.
PORTER, Michael E. What is strategy. Published November, 1996.
PORTER, Michael E., et al. How information gives you competitive advantage. 1985.
PORTER, Michael E.; KRAMER, Mark R. Creating shared value. In: Managing Sustainable Business. Springer, Dordrecht, 2009. p. 327-350.
ROCHA-GONCALVES, Francisco; GONÇALVES, Vítor da Conceição. The role of the alliance management capability. The Service Industries Journal,
2011, 31.12: 1961-1978.

SARKAR, M. B.; AULAKH, Preet S.; MADHOK, Anoop. Process capabilities and value generation in alliance portfolios. Organization Science,
2009, 20.3: 583-600.
TALLMAN, Stephen. Cooperative Strategy: Managing Alliances, Networks, and Joint Ventures. 2005.
WANG, Chia-Nan, et al. A partner selection approach for strategic alliance in the global aerospace and defense industry. Journal of Air Transport Management, 2018, 69: 190-204.
ZAHRA, Shaker A.; GEORGE, Gerard. Absorptive capacity: A review, reconceptualization, and extension. Academy of management review,
2002, 27.2: 185-203.
李旻韓. 企業策略聯盟與聯盟績效關係之研究. 中正大學企業管理學系學位論文, 2011, 1-86.
林朝景. 我國室內設計產業現況及經營個案分析. 臺北大學企業管理學系碩士在職專班學位論文, 2016, 1-63.
闕嘉蓁. TTR 台灣趨勢研究報告-專門設計服務業發展趨勢. 取自 http://www. twtrend. com/share_cont. php, 2012.