金山軟體為中國最早的互聯網公司之一。 WPS Office作為其子公司，開發與深耕辦公生產力軟體超過31年，提供了Microsoft辦公軟體以外的最佳替代品。除了銷售永久和訂閱許可模式的使用授權外，也因應雲端快速發展的趨勢，2015年正式推出新的產品線延伸WPS雲協作服務，目前在中國市場處於領先地位。然而，台灣市場用戶對使用大陸軟體，普遍存在有未經授權資料存取的風險疑慮。為加強用戶信心，總經理陳豪欽透過授權總代理英業逹無敵運營的模式，將公有雲資料中心落地台灣，並以「Besta Cloud」品牌名稱做為推廣，但產品上線開賣一年半後，銷售成績卻未逹預期成長。在面臨外部國際品牌商的強勢競爭、訂閱服務的推行困難、客戶信心建立時間長、策略聯盟短期難推行，以及通路管理不易難題外，尚存在內部團隊合作衝突待解決。在這樣的情況下，陳總該如何思考透過商業模式圖分析，找出產品競爭資源優勢、定位品牌發展的策略、整合行銷通路的資源、推動激勵政策促進銷售、並面對團隊衝突做好領導管理，以面對此次的挑戰!

Kingsoft corporation is one of the oldest software companies in China. WPS Office, as one of its subsidiaries, has been developing office productivity applications for over 31 years. It offers the best alternative to the Microsoft office suite. The software sells through both perpetual and subscription licensing models. In response to the fast-growing trend of cloud computing, it officially introduced a new product line extension, WPS cloud in 2015 and now enjoys a leading market position in China.
However, Taiwanese companies often have concerns about potential cybersecurity threats from Chinese-connected software applications. This inevitably affects their buying decision. In order to boost user confidence, General Manager Chen Hao Qin convinced sole agent Inventec Besta to establish a public cloud data center in Taiwan and also authorized it to run the product operation using the brand name "Besta Cloud". Regrettably, one and a half years after its releases, the sales performance has not reached the expected growth.
In addition to the face, the fierce competition brought about by global brands, encounter difficulty in establishing a subscription business model, take a longer time to build customer confidence and trust, keep strategic partnerships active, and manage sales channels, there are still conflicts within the team to be resolved.
Under such circumstances, how should President Chen respond to the challenges by analyzing the business model canvas to find out its product competitiveness, to create a brand positioning strategy, integrate marketing and sales resource from channels, create sales incentive programs to motivate sales, and more importantly to manage team conflicts effectively?

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商業模式的九大構成要素 (https://johnchiu580821.pixnet.net)
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團隊衝突(https://baike.baidu.com)
企業品牌識別距陣 (https://yichendesign14.blogspot.com)
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