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研究生： 李晏慈
Yan-cih Li
論文名稱： 在雲端環境下手持式裝置的商務價值
Exploring Handsets Value in Business Application under Cloud Computing Environment
指導教授： 許總欣
Tsung-Shin Hsu
口試委員: 歐陽超
Chao Oui-Yang
莊尚平
Shan-Ping Chuang
學位類別： 碩士
Master
系所名稱： 管理學院 - 工業管理系
Department of Industrial Management
論文出版年： 2013
畢業學年度： 101
語文別： 英文
論文頁數： 75
中文關鍵詞： 雲端運算 、點對點 、攜帶自有裝置 、企業資訊系統 、行動化 、YouTube
外文關鍵詞： Cloud computing, Client to Server, BYOD, Business Information System, Mobilization, YouTube
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    • 雲端運算的熱切討論反映在2012年Gartner企業資訊長的會議中，部署行動科技和雲端服務已列入排名第二第三的企業重點發展項目。近年來，在智慧型手機使用者資料顯示與深度訪談中，揭露人們偏好與工作隨時隨地的連結，以保持職場上的最佳狀態。基於工作者攜帶自己的手持式裝置至辦公室辦公，企業必須採取BYOD的行動策略觀點。
    因此，考量雲端運算、BYOD以及商業流程的發展下，本研究提出手持式裝置在商務應用中的價值。從個人、部門、組織的角度，發掘企業有形的改變，推演出無形的價值。對未來的研究方向，小至部門大至企業管理、科技與策略階層，本研究給予企業將來行動化內部資訊系統應用雲端運算概念的價值架構。

    The hunger of cloud responded on survey of Garner CIO in 2012, deployment of mobile technology and cloud service were listed on top 2 and 3. A recent study based on log data analysis and in-depth interviews of smartphone users also revealed that people prefer to be always connected to their work and that they maintain a sense of calm and control in their work. Given the desire of workers to bring the devices they use at home into the workplace, enterprise must adopt a ‘bring your own device’ (BYOD) vision.
    This paper concerns around the business applications value on handheld devices in enterprise because of companies assess the necessity of cloud computing, BYOD, business processes. That is, to discover the tangible changes on handsets from individual, department, and organization help companies understand the intangible values. In the future, this article gives mobile Business Information System value for enterprises, and supervisor can decide on adopting cloud computing concepts step by step from one department to whole business on management, technology, and strategy.

    Abstract I 誌謝 II Contents III List of Figures V List of Tables V 1 Introduction 1 1.1 Motivation 1 1.2 Status quo 2 1.3 Objectives 3 1.4 Research structure 3 2 Literature Review 5 2.1 Changed client to server relationship 5 2.1.1 PC to Handsets 7 2.1.2 Grid computing to Cloud computing 11 2.2 Reduced people to handheld machine distances 14 2.2.1 Bring your own devices 16 2.3 Increased mobilization of Enterprise 17 2.3.1 e-Business 18 2.3.2 Cloud Computing Service: SaaS, IaaS, PaaS 20 3 Mobilization Solution 23 3.1 Problem to solution 23 3.2 Solution to validation 28 3.2.1 From web-based business model to App-based business functions 29 4 Application and Implement 31 4.1 Demand of mobilization 31 4.2 Two tiers of mobile Business Information System on cloud computing 32 4.2.1 Service layer 33 4.2.2 Presentation layer 36 5 Business Platform Application 44 5.1 Web-based business application on PC 45 5.1.1 Partner program 46 5.1.2 Advertisement 46 5.1.3 Live stream platform: rental partner 47 5.1.4 Track overview 47 5.2 Business functions of application on handheld devices 48 5.2.1 Production 49 5.2.2 Marketing 50 5.2.3 R&D 52 5.2.4 Human resource 54 5.2.5 Finance 54 6 Conclusion 60 6.1 Findings 60 6.2 Limitation 61 6.3 Suggestion 61 Reference 62 List of Figures Figure 1 1 Research structure 4 Figure 1 2 Article structure 4 Figure 2 1 Literature review framework 5 Figure 2 2 Client and server 6 Figure 2 4 Handsets ability compensate inability of PC 9 Figure 2 5 Opera mini APAC smartphone share 11 Figure 2 6 Five stages of workforce access along the any device journey 17 Figure 2 7 Sources of value creation in e-business 20 Figure 2 8 Value chain of SaaS service business 20 Figure 2 9 Cloud business model ontology 21 Figure 2 10 Three business model of cloud computing 22 Figure 3 1 Research step 23 Figure 3 2 Problem to solution 24 Figure 3 3 Two tiers mobile Business Information System framework 26 Figure 3 4 Solution to validation 28 Figure 3 5 Demand pull out solution and validate capability 28 Figure 4 1 Two tiers framework with strategy, technology, and management perspectives 33 Figure 4 2 Service layer 34 Figure 4 3 Service value of enterprise IT: BYOD 36 Figure 4 4 Research model of mobile work characteristics and support 37 Figure 4 5 Job position limits of authority 40 Figure 4 6 Mobile App’s Intangible value and Tangible change in individual, department, and organization 41 Figure 5 1 Platform business application 44 Figure 5 2 YouTube business model 46 Figure 5 3 YouTube business canvas 55 List of Tables Table 2 1 Key features of smartphones 10 Table 2 2 Grid vs. Cloud computing 12 Table 2 3 Classification of cloud computing issues 13 Table 2 4 Top 10 social media websites 13 Table 2 5 Difference between with a smartphone and without a smartphone 15 Table 3 1 Process of developing mobile business application solution 24 Table 3 2 Multi-tiers architecture literatures 27 Table 5 1 YouTube business functions 48 Table 5 2 Technique specifications 53 Table 5 3 Technique format 53 Table 5 4 Seven value item of YouTube value propositioning 58

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