本文研究目的主要探討 Podcast 的聽眾輪廓分析，研究性別是否會根據寂寞程度影響其收聽節目偏好，接著，探討主持人的社交吸引力及聽眾之間的社群認同對節目忠誠度之影響。
研究一顯示，整體而言，女性偏好收聽自我成長與生活經驗主題與心理學主題，男性則偏好收聽 3C 科技主題，在寂寞程度低的族群中，男性較偏好收聽 3C 科技主題，女性則無對節目明顯差異；在寂寞程度較高的族群中，女性較偏好收聽自我成長型與生活經驗的主題，男性則無明顯差異。
研究二顯示，偏好收聽軟性資訊節目的聽眾，主持人社交吸引力以及聽眾之間的社群認同對節目忠誠度存在正相關；偏好收聽硬性資訊節目的聽眾，主持人社交吸引力對節目忠誠度，並無存在顯著影響，但聽眾之間的社群認同對節目忠誠度存在正相關，而在硬性資訊節目中加入可信度進行調節，結果顯示社交吸引力和社群認同皆對節目忠誠度有正向顯著影響。

The purpose of this article is to explore the audience profile analysis ofPodcasts, to study whether gender affects their program preference according to the degree of loneliness, and then to explore the influence of the host’s social attractiveness and the social identity between audiences on program loyalty.

The result of study 1 indicated that women prefer to listen to self-growth and life
experience topics and psychology topics, while men prefer to listen to 3C technology topics. Among groups with lower degree of loneliness, men prefer to listen to 3C technology topics, while women have no significant difference. The other groups with a higher degree of loneliness, women prefer to listen to themes of self-growth and life experience, while men have no significant difference.

The result of study 2 indicated that listeners who prefer to listen to soft
information programs, the host’s social attractiveness and the community identity
among the listeners are positively correlated with the loyalty of the program. For
listeners who prefer to listen to hard information programs, the host’s social
attractiveness don’t have a significant impact on program loyalty. And then we add
credibility to hard information programs to adjust the model of hard information
program, the results show that social attractiveness and community identity both have a positive and significant impact on program loyalty

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