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研究生: 李函俞
Han-yu Lee
論文名稱: 使用者的科技意會、矛盾與採納:以智慧型手機為例
Technology Sensemaking , Technology Paradox and Acceptance : A Study of Smart Phone
指導教授: 葉穎蓉
Ying-jung Yeh
口試委員: 蕭瑞麟
Ruey-lin Hsiao
張譯尹
Yi-ying Chang
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2013
畢業學年度: 101
語文別: 中文
論文頁數: 76
中文關鍵詞: 意會科技意會科技矛盾科技採納智慧型手機
外文關鍵詞: Sensemaking, Technology sensemaking, Tehnology paradox, Technology acceptance, Smart phone
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  • 本研究欲探討人們使用智慧型手機所帶來的矛盾現象,對其產生的意會與採納之間的關係。本研究的研究問題為,使用者對於智慧型手機會產生什麼樣的意會?而這項科技對於使用者產生什麼樣的影響?另外,使用者所產生的意會與科技採納之間又有什麼樣的關係?是什麼樣的因素造成使用者持續採用科技智慧型手機?

    本研究採用個案研究法,藉由深度訪談分析6名來自不同背景的個案,了解個案對於智慧型手機使用經驗與意會,以逐步收斂成為命題。研究結果發現,當使用者深陷於某種特定情境中,在面對智慧型手機所帶來的負向影響時,使用者會啟動自我申辯的機制,說服自己與他人繼續使用智慧型手機。因而對於科技廠商而言,未來科技產品的設計應該專注於軟體上的設計,讓使用者進入深陷情境之中。而使用者方面,則是可以藉由條適性學習降低科技產品所帶來的套牢效果。


    This study explores into the paradoxes that smart phone users experience and how they would react to such. The underlying question that this study seeks to answer is people's sensemaking towards smart phone. How does this technology affect end users? In addition, what are the implications between technology adaptation and the users' sensemaking. What factors trigger people to stay on using smart phone?

    This study adopts the method of case study. I had interviewed and analyzed 6 different cases all with different background to seek their experience and sensemaking with smart phone, using convergence to be propositions (and conceptual structure). Analysis shows that when the user is facing the negative effect caused by smart phone in a particular situation, one will start his self-justification mechanism to persuade himself and others to keep using smart phone. Thus, in terms of technology suppliers, they should focus on the software design about their future products, so as to put users in situation. On the other hand, for the users, it is recommended that one should apply the adjusting learning method to lower the Hold-up effects that technological products bring upon.

    目錄 第壹章 緒論 1 第一節 研究背景、動機與目的 1 第二節 研究流程 3 第貳章 文獻探討 4 第一節 意會與科技意會 4 第二節 科技的採納 6 第三節 科技的矛盾 7 第四節 交易成本理論與資產專屬性 8 第參章 研究方法 10 第一節 質性研究取向的選擇 10 第二節 資料蒐集與分析方式 12 第三節 個案選擇 14 第四節 個案內容 14 第五節 個案基本資料彙整 18 第肆章 個案分析 19 第一節 個案一:離鄉背井的手機包膜工程師 19 第二節 個案二:轉換跑道的酒促妹 23 第三節 個案三:過去做過記者的學生 27 第四節 個案四:使用過黑莓機的業務 33 第五節 個案五:在航空公司上班的客服先生 42 第六節 個案六:成人補教業的多能工 45 第伍章 討論與結論 49 第一節 研究發現彙整 49 第二節 命題推導與觀念性架構 51 第三節 理論貢獻 54 第四節 管理意涵 56 第五節 研究限制與未來研究建議 57 參考文獻 59

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